Three-quarters of Americans aged 12 or over are now familiar with podcasting. More than a third have listened to a podcast in the past month, and one in five have done so in the past week. That means four times more Americans tune in to a podcast every week than watched the final season premiere of Game of Thrones.
Continue reading Guide To Podcasts AdvertisingYear: 2020
How (And Why) to Level Up Your Content Quality
The times they are a-changin’.
According to BuzzSumo’s Content Trends Report 2018, the median number of social shares of an article in 2015 was eight.
In 2017? Four.
Continue reading How (And Why) to Level Up Your Content Quality
How to Drive Webinar Sign-ups (And Convert Them Into Customers)
In 2014, research from the Content Marketing Institute found that webinars were among the 12 most frequently-used digital marketing tactics and – more importantly – among the five most effective.
Since then, they’ve been adopted by increasing numbers of marketers who are reporting better-than-ever results: research released by CMI last year found that 66% of B2B marketers are using webinars and that they now rate them as the second most effective content marketing tactic out there.
Webinars can help educate customers (and potential customers), build relationships, and drive sales. Of course, they’re only effective if people sign up and attend – and if they give your audience what they want and are expecting.
Continue reading How to Drive Webinar Sign-ups (And Convert Them Into Customers)
7 Key Considerations for Scaling Your Content Team
According to the Content Marketing Institute, approximately 92% of marketers are now using content marketing strategies and roughly 60% of B2B and B2C marketers anticipate increasing their content marketing budgets over the next 12 months.
If you’re one of these companies, know that simply throwing more money at your content campaigns won’t likely lead to the kinds of marketing gains you hope to achieve. Instead, you’ve got to be thoughtful about the way you scale your content team. Keeping the following seven considerations in mind as you grow your marketing initiatives will help ensure a positive ROI on your new expenses: Continue reading 7 Key Considerations for Scaling Your Content Team
Before we hired our first customer success role at Mailshake, I wanted to do the job myself for a few months to better understand what’s realistically possible for any person I’d want to hire.
I spent 90 days putting some success measures in place, getting a few quick wins, and knocking out some of the low-hanging fruit that helped me justify the role. If you’re looking to fill a similar position, use the lessons below to cut your own customer success learning curve.
I started my first business in 2008, so the situation we’re in now isn’t the first recession I’ve faced as an entrepreneur.
And I’ll be honest: it sucks.
A few years back, I launched an email outreach tool called Mailshake. It’s the perfect platform to streamline and automate your cold email outreach … but only if you know or are willing to learn how to write the perfect outreach email.
Continue reading How to Craft the Perfect Outreach Email
If you’re one of the thousands of employees who recently joined the world of remote work, welcome to the club.
10 Marketing Lessons from Hollywood’s Biggest Box Office Successes
A “box office success” doesn’t earn that accolade by pure luck or merit. The main reason people flock to see a new release in such big numbers is largely due to marketing – a lot of it.
Continue reading 10 Marketing Lessons from Hollywood’s Biggest Box Office Successes
Because I’ve built sales departments at multiple SaaS companies, I often get asked by other founders how they’ll know when it’s time to start a sales team.
Here’s the bottom line, founders shouldn’t be doing sales.