You could be leaving customers cold and money on the table if you’re still sending out generic, impersonal emails. Mastering a personalized email campaign can dramatically impact your bottom line. According to research from Aberdeen, personalized email messages improve click-through rates by an average of 14%, and increase conversions by 10%.

Continue reading Going Beyond “First Name” Personalization with Your Marketing Emails

Content upgrades can be the most powerful tool in your subscriber growth arsenal. Learn how to create them in this article and learn how to use all the tools you’re already paying for in MailChimp with the new online course Chimp Essentials ($40 for readers using SUJANRULES).

Let me start this off by answering the most common questions about content upgrades:

  • Yes, they require a little more work than just writing a blog post. But wouldn’t you like to do a little more work to get a lot more subscribers? Take your content marketing efforts from Nissan Versa to Porsche Cayenne?
  • Yes, you need to make something relevant and useful to the people who would be interested in the blog post they’re reading. You can’t just call in the upgrade or make a PDF version of the blog post. Think: video walk-through of the lesson, PDF checklist for doing what’s in the blog post, customizable spreadsheet with the formulas in the blog post, additional materials on the same topic.
  • No, you don’t have to do content upgrades for every blog post ever. Look at your stats and traffic to find the top 5-10 articles on your site. Try content upgrades on the most popular posts first.
  • No, you don’t need to pay for fancy lead-gen software. All you need is your WordPress site, your normal MailChimp account and a $49 plugin (20% off using this link) called MailChimp for WordPress – which you can then use to turbo charge all your signup forms on your site.

Continue reading Take your content marketing efforts from Nissan Versa to Porsche Cayenne by using content upgrades

7 Tools to Help You Take Your Email Marketing to The Next Level

It’s 2015 and it’s clear that email marketing still works. In fact, in 2014, email marketing was ranked the best marketing channel for return on investment (

Unfortunately to many businesses, email marketing still looks like this:

  1. Collect emails, usually from a blog.
  2. Send newsletters with new blog posts.
  3. Hope that newsletter subscribers become customers. 

But this is just the tip of the email marketing iceberg.

To get bigger returns from your email marketing, you need to take things to the next level. So we’ve put together a list of seven tools to help you get more from your email marketing campaigns.

  1. Autosend – Wouldn’t it be great if you could read your customers’ minds to find out what they want? Unfortunately you can’t, but Autosend comes pretty close. Autosend helps you send automated emails and SMS messages to your customers based on what they do (or don’t do) on your website. For instance, anytime a customer doesn’t complete a purchase or looks at your FAQ page longer than the average customer, Autosend tracks this and sends a personalized email or text message to help before they ask.

Continue reading 7 Tools to Help You Take Your Email Marketing to The Next Level