Red tape and bureaucracy are requirements to adhere to certain rules or follow particular processes. While every organization has a bit of red tape, some have much more than others.

This can make life difficult for marketers.

“Businesses are, on average, far less adaptable, innovative, and inspiring than they could be and, increasingly, must be.

It is the unchallenged tenets of bureaucracy that disable our organizations—that make them inertial, incremental and uninspiring.” – Gary Hamel, writing for Harvard Business Review

As a general rule, the bigger the company, the more hoops you’ll need to jump through to get things signed off and complete. There may be multiple people who have to approve ideas or check through content. You might even need to get the green light from legal teams.

Does this sound familiar?

It doesn’t have to.

Continue reading Marketing With Two Hands Tied Behind Your Back

I first began working in internet marketing 13 years ago. Since then, I’ve taken on and grown more than 10 blogs to the 100K (and above) monthly visitors mark.

Doing this has played a critical role in the development of my own personal brand as well as the companies I’ve launched or been involved in growing. And it’s not just me.

B2B marketers that blog reportedly average 67% more leads than those that don’t, and are 13 times more likely to enjoy a positive ROI. (source)

Of course, simply having a blog and updating it occasionally won’t cut it. To leverage a blog for real results – whether that’s growing a personal brand or a business, or monetizing it for passive income – you need to aim big.

100K monthly visitors big.

Continue reading How to Grow Your Blog to 100K Monthly Visitors (From Scratch)

In 2014, research from the Content Marketing Institute found that webinars were among the 12 most frequently-used digital marketing tactics and – more importantly – among the five most effective.

Since then, they’ve been adopted by increasing numbers of marketers who are reporting better-than-ever results: research released by CMI last year found that 66% of B2B marketers are using webinars and that they now rate them as the second most effective content marketing tactic out there.

Webinars can help educate customers (and potential customers), build relationships, and drive sales. Of course, they’re only effective if people sign up and attend – and if they give your audience what they want and are expecting.

Continue reading How to Drive Webinar Sign-ups (And Convert Them Into Customers)

I always get asked how I manage all the projects and companies I’m involved in. What most people don’t understand is that there is only one marketing strategy for everything I’m doing,  and that this makes things a bit more manageable.

Don’t get me wrong, it’s hard freaking work, but it is possible.

Continue reading An Inside Look At My Marketing Strategy For 2017

Web Profits’ USP is that we focus on all parts of the marketing funnel – from securing leads for our clients, to converting them – and later down the line, turning those customers into brand advocates. We also have an multi channel approach to maximize the opportunities for each client’s situation

Continue reading An Inside Look at Web Profits’ Growth Team Structure