Content couldn’t be more important than it is now. In fact, content marketing generates over three times as many leads as outbound marketing and costs a whopping 62% less.
And that’s not all: content marketing rakes in conversion rates 6x higher than other methods. The most successful B2B marketers spend 40% of their total marketing budget on content marketing.
So you want to grow your business. I get that. You probably wouldn’t be here if expansion wasn’t on your mind. But while strategies to help you increase your customer base and boost revenue are – on the surface – a good thing, growth alone isn’t enough to support and sustain a company if the right conditions aren’t met.
Peek inside the heads of great marketers like Seth Godin and Steve Jobs, and you’ll be surprised by the number of skills they have that might not appear to have anything to do with marketing. You’ll notice things like interviewing skills, providing feedback, and even kissing butt. But you’ll also see things you’d expect like storytelling, results-oriented drive, and a focus on the sales funnel.
After nearly 15 years working in the SEO industry in various capacities, I’ve found this to be true. Whether as the founder of Single Grain or in my full-time positions with companies like WebProfits, I’ve seen first-hand that when I focus on meeting my customers’ needs, I ultimately wind up more successful than when I put my own personal gain first.
Every business wants to maximize growth.
But “maximizing growth” can look very different depending on the size of your company.
Continue reading How To Grow A SaaS Company From $0-$100k ARR – Experience from Narrow & Voila NorbertOnly 50% of startups (give or take) make it to 5 years. By 10 years, 70% have failed. There are many contributing factors to these failures, from a poor product or bad timing to a lack of customer care or simply poor business acumen.
Often, however, bad marketing (or non-existent marketing) is at least partly to blame. If this rings true for you, implementing a strategy designed specifically to drive rapid growth might be the solution.
Continue reading How 7 Companies Found and Exploited Unique Growth Levers
Building a SaaS product is pretty easy. Have an idea, flesh it out, pay a developer to build it, launch.
Building a SaaS product that customers actually want to use is a lot more difficult.
Continue reading 3 Easy Ways to Incorporate Customer FeedbackUPDATE: customer advocacy is too important to keep to just a regular blog post, so I created the Customer Delight Playbook, the most complete guide to Customer Advocacy Marketing on the web. Check it out here.
Competition for business in today’s ultra-connected, global world is fierce. Each day, fresh ideas are formed and new companies are launched, and yet – 90% of startups fail.
Needless to say (or you wouldn’t be here), you want to be in the 10% that succeed. One way to do that is to focus on more than just gaining customers. Instead, you need to identify ways to turn some of those customers into brand advocates.
Read on for 17 ways to do just that …
Everyone wants to be an influencer these days. It sounds like a glamorous lifestyle: people give you free stuff, and they listen to everything you say. If you’re running a business, it can mean a steady stream of new customers.
Continue reading How to Become an Influencer in Any IndustryBefore a consumer makes a purchase, they go through a process of research and decision making. This has always been the case, but it’s only recently that businesses have really started paying attention to the full funnel, and how it can be used to market to consumers more effectively.
Continue reading Marketing to the Full Funnel: Growth Strategies for Every Stage
Do you want to learn about marketing or how to grow a business? Do you read a lot of content but find you’re hitting brick walls when it comes to taking action off the back of it?
If you do, you’re certainly not alone.
