SEO strategy websites are notorious for doling out overly-general advice without taking the time to either explain why it’s important or offer concrete advice on how to implement these tips across your own web projects.

 

So today, we’re breaking the mold by dissecting the popularly-held belief that you should vary the anchor text used in your SEO back linking efforts in order to create a more natural-looking back link profile.  In this article, we’ll cover the theory behind this oft-cited piece of advice, as well as various experts’ take on the best way to control your back link anchor text for maximum SEO benefit.

Continue reading Controlling Your Back Link Anchor Text for Maximum SEO