Traditional social media marketing activities – including reaching out to new followers, posting engaging content to your company’s profile and using the service to build relationships with industry experts – all have their place in a good website promotion campaign.

But what happens when you’ve reached the limit of what’s possible using these tactics alone?  What if you’ve seen a leveling-out of the number of new Twitter followers you’re able to reach, or you’ve scheduled as many future tweets as you’re comfortably able to do?

If you’ve explored all of Twitter’s standard offerings, it may be time to take things to the next level with Twitter Advertising! Continue reading How Businesses Can Market & Advertise on Twitter

Given the competing demands of owning a business, managing a team of employees and trying to keep my personal life together, I spend an average of about 4-5 hours a day answering email messages.  I answer emails while I’m in and out of calls, sitting in meetings or working from coffee shops, using everything from my iPhone to my Android phone, my iPad and my computer (though most of my email activities are carried out on mobile devices these days). Continue reading 15 Email Hacks to Increase Productivity

Let me ask you a question: are you looking to hire a link builder to help rank high in search engines? Links pointing to your website or blog are easily one of the most important elements to helping you improve your rankings. Or perhaps you want to become a link builder, and tap into the high demand for and dollars being spent in this sector of SEO.

Either way, it helps to understand what separates an average link builder from a world-class one. This guide should help you. Continue reading 7 Traits of a World-Class Link Builder

For some reason, when talking about business and entrepreneurship, people tend to separate themselves into “productive do-gooders” versus “procrastinating slackers.”  Those in the latter camp often say, “I could never be motivated enough to run my own business” – this completely contradicts the fact that productivity is a learned skill, just like any other!

Just like you can learn to ride a bike or read a book, you can learn to be more productive.  To get you started, take a look at the following list for a few of my favorite techniques: Continue reading Top 50 Productivity Tips for Entrepreneurs

This is probably no surprise to you, but the mobile search volume is rapidly growing. Google says as much in their book: “Don’t think of mobile search as something out in the future. Mobile search is here right now.”

So what does that mean for you as a business owner? Well, I actually think its good news. It means you can go from small business to big. You can go from good business to great. But you have to get mobile SEO right. When you do you gain and increase traffic, which leads to profits.  For the stat geeks, here are some numbers around mobile search: Continue reading The Mobile Optimization Cheatsheet

Every time an entrepreneurial success story hits the news, I’m always happy for the people involved who have seen their dreams turn into something bigger than themselves.  It’s incredibly rewarding to bring a product or service to the market and see your ideas rewarded with sales and customers – so whether it’s my success or someone else’s, I get a thrill out of seeing entrepreneurs do well and achieve their goals.

However, it’s always frustrating to see media sources hone in on these entrepreneurial successes – and not the tremendous amount of hard work and effort that’s gone into reaching these heights.

Take the founders of Instagram, who recently cashed out with a $1 billion buyout offer from Facebook.   Plenty of mainstream and industry news sources want to paint these young guys as “tech wiz-kids” who struck it big with a lucky idea.  Very few of these same stories pay more than a cursory lip service to the hours upon hours of brainstorming, planning, testing and promoting that must have gone into their eventual success. Continue reading Why You Shouldn’t Be an Entrepreneur

Let me just start off this post by saying that weight loss isn’t easy.  I struggled for years to lose weight and gain muscle before I figured out how to hack my body’s unique physiology and get to the point where I’m now able to drop 5-7 pounds in a matter of days.  So today, although I’m going to share with you some of the techniques that have helped me along the way, I want you to keep in mind that your own results may vary, based on a number of different factors.

Now, with that disclaimer out of the way, let’s get down to business!

If you read my last post on how my success at losing weight has helped me to maximize my business progress, you know that the story of how I gained weight in the first place was a pretty common one.  Although I’d always been active growing up, working cubicle jobs early on in my career trashed my eating habits and made it hard to fit in the necessary time for exercise. Continue reading Weight Loss Hacks

Strip away all the images, graphics, videos and so on from the web and you are left with nothing but text. And lots of it. That text is what drives search. But that text was a mess so some people introduced microformats to help make sense of all that text. Unfortunately it wasn’t structured and there were different standards across the search engines like Google, Bing and Yahoo!

Here’s why that’s a problem. Somebody on your page may clearly understand what your page is about. The search engines, however, won’t. Let’s say you are searching for a cougar. Do you want the animal or the car? If you wanted the Mercury Cougar, then you would need to search for “Mercury cougar.” If you just wanted to know about animal, then “cougar” would do.

Schema changes that by optimizing the content you are creating. Schema allows you to identify exactly what you are creating with simple tags that remove all ambiguity. This will work wonders for getting more visibility since you are telling search engines exactly what your page is about. Continue reading How to Significantly Increase Your Online Visibility with Schema

I love SEO and I also love all of the algorithm changes Google has made over the last decade. It really makes my job challenging, and keeps me on my toes.

For example, when I first got into this business the SEOs number one goal was to get client websites to the top of search rankings. It was a pretty easy sell if you could do it. Your value proposition amounted to this: I’ll help you rank for these keywords by doing A, B and C. And it was really easy to report on, too. All your client had to do was search Google for those keywords and see where their pages were positioned.

Of course back in the day SEOs real struggle was to get clients to relax—it took time to rank high! Now our struggle is to get clients to STOP thinking about rankings. Google has made hundreds of changes, mostly small ones, but also huge ones that have changed the ranking landscape, Search+ being the biggest. Continue reading Search+ Killed Rankings: The SEO Reports That Matter Now