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Growing a company isn’t easy. Hard work and sweat equity aside, it’s difficult to know what you have to do to achieve some measure of growth, because there’s a hundred thousand little things you could do to try and make the needle move.

I hear it almost daily in conversations I have with people on Snapchat or through email and text: “How do I approach growth?” “How should I drive growth?” “Should I buy Facebook ads?” “Should I use Quora to grow traffic?”

I love those questions when I get them, because it gives me the opportunity to help entrepreneurs, startups, and growing businesses do a course correction and shift their focus to where it should be.

Continue reading Why Your Company Isn’t Growing (And The Key to Finding Sustainable Growth)

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As a startup marketer, what channels do you exploit in order to increase traffic to your site?

In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar?

If it does, that’s fine – these are all really important channels. Any marketer – startup or otherwise – should be including them in their strategy.

But they’re not the only channels that can be exploited to drive traffic. This is something a lot of marketers seem to forget.

Continue reading Gain an Unfair Advantage With 10 Underutilized Traffic Sources for Startups

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For me, building my personal brand is integral to everything I do. My brand is how I get traction for the tools I build and the projects I’m invested in.

My personal brand is how I sell.

As part of my efforts to build this brand, I’m always open to the opportunity to contribute to other sites. One way I do that is through podcasts.

I recently had the chance to join the podcast for Ramp, the blog from the guys behind performance analytics software InsightSquared. Continue reading Using A Personal Brand To Sell

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90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical.

Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you?

And if no one’s buying from you, where’s your revenue coming from?

Continue reading The Ultimate Guide to Marketing Your Startup In Year One

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Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more.

Free Content Marketing Course: Not all content converts. In fact, most of it doesn’t. But that doesn’t have to be you. Join my free ecourse now.

To make matters worse, virtually every marketer and business owner have found themselves in a rut trying to create enough content, get the desired engagement, and find interesting ways to innovate.

They’re not alone. Research shows that that 70% of B2B marketers are creating more content than they were the year before, and 54% find it difficult to produce engaging content.

There’s a distinct difference between B2B and B2C marketing, and each comes with its own unique challenges. Despite that, you can still benefit from these tips to get out of that rut and start to churn out something new and exciting.

Continue reading 25 Content Marketing Tips Every Marketer Needs To Know

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I spent most of April out of my comfort zone (I love being uncomfortable) doing my first ever speaking tour in beautiful Australia (Melbourne & Sydney) and then a week on vacation without internet connectivity. In total I gave 12 talks (at conferences, local events, workshops & office hours), during that time I connected with 94 people and had 4 big takeaways. 1 of which is life changing for me. I recored a short video of my key takeaways:


Shout out to Experiment Engine for the awesome t-shirt! Continue reading Recap of My First Speaking Tour

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Backlinko is one of the world’s top websites for SEO tips, advice, and training.

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And the man behind it, Brian Dean, is among the very best in the business.

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This is despite being a relative latecomer to the party – he “discovered” the industry in 2010, while trying to promote a nutrition site, and only launched Backlinko in December 2012.

Since then, Brian has taught himself – and the rest of us in the industry – a hell of a lot about SEO, and more specifically, content marketing and link building.

Continue reading 10 Things You Can Learn About Content Marketing from Backlinko

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Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting.

The concept of live streaming isn’t exactly unique. Periscope is up against competition from similar applications like Meerkat and more recently, Facebook Live.

However, what I – and I think a lot of marketers – feel gives Periscope the edge is its integration with Twitter.

Continue reading How 10 Innovative Companies are Using Periscope to Drive Engagement

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Back in January, I wrote about influencer marketing – specifically, 10 strategies for getting it right.

This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool.

Working with an influencer in your industry can allow you to tap into huge, new, and relevant audiences that are more than willing to engage with your brand. This is because they trust, often implicitly, the judgment of the person recommending you.

But influencers aren’t the only people that can be entrusted to promote your brand.

Brand advocates can be pretty powerful too.

Continue reading Influencer Outreach vs. Brand Advocacy: How to Divide Your Investment