Sujan was vital to helping me grow my career. He showed me what it takes to succeed

- Ross Hudgens Founder, Siege Media

He personally developed and shaped my skills as a well rounded digital marketer

- Jason Delodovici Content Marketing and SEO Strategiest, Weemo

Sujan has a strong in-depth knowledge and experience in the SEO industry

- Kathy Yeung GM of Traffic, Oversee.net

  • I have been featured in:

How I Increased Conversion Rates By 250% By Talking To My Customers

Black-and-White-Rotary-Phone

What if I told you that there’s a way that you can boost your conversion rates by as much as 250%, generate a click-through rate (CTR) that’s 3x higher than before and cut your cost-per-click (CPC) ad spends in half?

Well, you’ve read the title of this article, so you’ve probably already figured out the secret behind these dramatic changes – spending time working in customer service.  Here’s how I made it happen… Read more…

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The Secret Ingredient to 10x Your Content Marketing Results

baking

Think about content marketing success like you’d think about baking a cake – only, instead of mixing together flour, sugar, eggs and butter, you’re combining great ideas with well-executed content to create marketing collateral that, like tasty baked goods, people want to enjoy and share.

But just as baking projects can fail if a single ingredient is left out, content marketing without one particular ingredient is a recipe for disaster.  Content marketing experts are fond of claiming that “content is king.”  And while I absolutely agree with this sentiment, it falls short in one major way.  Producing good content is important, but it isn’t enough.  Anyone can create good content, but most people are missing the one secret ingredient that propels content campaigns to success: PROMOTION.

Whether you’re working on new content or have underutilized pieces wasting away on your website, it’s time to start putting the power of promotion to work for you!  Give any the following strategies a try, depending on your unique audience and industry: Read more…

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Marketers Who Don’t Understand Attribution Modeling Lose Business & Here’s Why

Attribution-modelingIn business, there are a number of ways you can develop long-lasting relationships with clients. Unfortunately, there are also just as many ways you can unintentionally destroy well-established client relationships. They say a loyal client is an educated one. Taking the time to educate your clients is one of the most effective ways you can build and strengthen sustainable, money-making relationships overtime. When you don’t take time to educate, your clients look to others to address their needs, their concerns—their problems.

If you’re an internet marketer, you probably put together regular weekly or monthly reports and send them to your clients to review. But how often do you spend time going through reports with them and actually educating them on how to interpret the data they receive? Read more…

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How to Find and Hire a Growth Hacker

growth hacker

Ready to jump on board the growth hacking train?  These days, plenty of smart companies are bringing on growth-oriented individuals in the hopes of achieving the same type of rapid success as companies like AirBNB, Dropbox and Square.

But before you dive into growth hacking with a new hire, there are a number of different things you’ll want to consider.  Making sure that you’ve thought through the role a growth hacker will play in your organization, as well as how you’ll find the right candidate for your specific needs, before you begin the hiring process will ensure a successful fit from the start.  Here’s everything you need to know to find and hire a growth hacker: Read more…

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The #1 Content Mistake Marketers are Making

Crumpled Paper

On its face, content marketing sounds easy – toss up a couple of blog posts, release a white paper or two and you’re in business.  In an ideal world, this would be enough to earn your company the brand presence and devoted readership that are the hallmarks of well-executed content campaigns.  But in practice, most businesses find the results of these cookie-cutter efforts to be lackluster, with no hint of the page views and viral sharing promised by content marketing experts.

Unfortunately, the seemingly-simple nature of this practice leads to one of the biggest mistakes content marketers make – failing to tie their content creation efforts to their sales funnel.

Here’s how this happens…  Imagine that you’re a new company promoting a SaaS accounting program.  You know that the most successful content campaigns center on regular posting, and – since you’re an expert on accounting – you preload your website’s blog with dozens of articles on bookkeeping tips and tricks and best practices.  Your posts go live and they fall flat – but why? Read more…

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The First Rule of Growth Hacking

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I don’t know if you’ve noticed lately, but the digital marketing space has been blowing up with talk about “growth hacking.”  From Neil Patel’s “Definitive Guide to Growth Hacking” to the entire Growth Hackers website, it’s clear that the term is making a strong case for being awarded the “Marketing Buzzword of 2014.”

But let me add my voice to the conversation.  In my opinion, the first rule of growth hacking should be… don’t talk about growth hacking! Read more…

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7 Key Considerations for Scaling Your Content Team

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According to the Content Marketing Institute, approximately 92% of marketers are now using content marketing strategies and roughly 60% of B2B and B2C marketers anticipate increasing their content marketing budgets over the next 12 months.

If you’re one of these companies, know that simply throwing more money at your content campaigns won’t likely lead to the kinds of marketing gains you hope to achieve.  Instead, you’ve got to be thoughtful about the way you scale your content team.  Keeping the following seven considerations in mind as you grow your marketing initiatives will help ensure a positive ROI on your new expenses: Read more…

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11 Rules to Add to Your Brand Guidelines

I think we can all agree that branding is important for growing businesses.  However, saying that branding is good and actually doing it well are two different things entirely!

Establishing a brand” isn’t just industry jargon; there are actual, concrete steps you’ll want to take to ensure that your brand is both distinct and memorable.  One of these steps is establishing a set of clearly-defined brand guidelines that dictate how you’ll present your company to the world.  If you haven’t yet created these all-important rules for your business, the 11 recommendations below should help you get started: Read more…

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25 Tools Content Marketers Can’t Live Without

tools

There’s no doubt that content marketing has grown in popularity over the last few years to become one of the web’s most important promotional strategies.  And while I’ve always been a major proponent of this technique, it’s thrilling to see interest in this subject grow universally, as this surge in interest has led to the development of great new content marketing tools.

When it comes to these tools, the following are 25 of my favorites.  This list certainly isn’t comprehensive, but I hope it gives you the resources needed to take your content campaigns to the next level! Read more…

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Are You Working Hard or Hardly Working?

busy work

If you read my recent “Hitting the Reset Button” post, you know I’ve made some pretty major changes in my life over the past few months.  But there’s one specific aspect of my story that I want to draw your attention to today – the fact that I was able to work 60+ hours a week and still feel like I wasn’t getting anything done.

Chances are that sentiment resonates with most of you.  The reality is that we’ve created a culture that rewards people for being busy – not necessarily for being productive.  See that middle manager running around the office like he’s late for the birth of his child?  Give that man a raise!   See a cashier bustling around a busy store trying to handle ten things at once?  A promotion’s in order!

When we use being busy as a proxy for being productive, we fail to identify situations in which habit and environment changes could lead to lower stress levels and more work being completed overall.  Let’s keep going with that middle manager example to see what I mean… Read more…

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About Sujan

Sujan Patel is the VP of Marketing at thisCLICKS, the makers of When I Work & Wage Base. Previously Sujan founded Single Grain, one of the top Digital Marketing agencies in San Francisco, CA. With more than 10 years of Internet marketing experience and has led the digital marketing strategy for companies like Sales Force,…