Most of the time, TV advertisements are a minor annoyance that we do our very best to avoid (thank you, Netflix!) but once a year, the tables turn…
When the Super Bowl hits our screens the humble TV commercial becomes a must-watch, and for good reason.
A Super Bowl ad isn’t just another ad. For starters, the Super Bowl offers the most expensive ad slots in the world. More importantly, it’s a chance for brands to broadcast their message to more than 100 million viewers (not to mention those that watch the ads online and talk about them in articles – just like this one – in the days and weeks that follow).
Needless to say the cost and potential that’s attached to a Super Bowl ad means a hell of a lot is staked on those few second of airtime. An ad that fails during Mad Men? Not such a big deal. An ad that falls flat during the Super Bowl? Somebody’s probably getting fired.
This means that brands which buy up Super Bowl air time are not just out to make good ads – they’re out to make ads that are going to be remembered and talked about forever.
Consequently, the awesomeness of (many, not all) Super Bowl ads means there’s a hell of a lot of lessons we can learn from them – many of which can be applied to our own marketing, both off and online. Continue reading 10 Digital Marketing Lessons from Super Bowl 50’s Ad Winners