There are lots of reasons you might want to find trending content, including:
- Getting inspiration for your own content production
- Finding interesting, relevant content to share with your audience (i.e. on social media)
- Keeping up to speed on what sort of topics are (or are not) currently popular within your industry
Staying on top of trending content gives you an edge. People are more likely to follow you and listen to what you have to say if you’re consistently sharing or producing quality content that your audience cares about. Bonus points for being among the first to share or comment on this content – you may be seen as a trend-setter or thought leader.