Sujan was vital to helping me grow my career. He showed me what it takes to succeed

- Ross Hudgens Founder, Siege Media

He personally developed and shaped my skills as a well rounded digital marketer

- Jason Delodovici Content Marketing and SEO Strategiest, Weemo

Sujan has a strong in-depth knowledge and experience in the SEO industry

- Kathy Yeung GM of Traffic, Oversee.net

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Top 100 Content Marketing Posts of 2014

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The end of the year is approaching, and before we all start focusing in on our 2015 goals, I think it’s important to reflect back on how far content marketing has come this year.

If you think that all content marketing involves is putting up a few blog posts and hoping your fans will share them, you’ve got to get with the times!  Content marketing isn’t some passing fad, and it’s much more than simply creating content for the purposes of driving traffic.  As SEO and other traditional digital marketing techniques change and evolve, content marketing will continue to play a bigger and bigger role in successful online marketing campaigns.

For many of today’s businesses, content marketing is as much about generating leads and revenue as it is about building traffic.  It also has all of the following advantages to offer companies that take this technique seriously:

  • Content marketing builds trust with consumers – Research conducted by Forrester suggests that only 10% of consumers trust internet banner ads.  As a result, you’ve got to find new ways to get your message out in a way that doesn’t alienate consumers or come across as too self-promotional.  Content marketing can help you fill this gap.
  • Content marketing is more affordable than traditional media buys – According to Hubspot, inbound leads (like the kind generated by content marketing) are 61% less expensive than those acquired through outbound marketing.  When it comes down to it, you can’t afford to ignore the power of content marketing!
  • Content marketing is great for building brands – Whether you’re a B2B provider or a B2C retailer, content marketing can help get you noticed.  For instance, take a look at Wistia’s Learning Library.  Through the creation and deployment of high-value, branded content, the company was able to make a name for itself as one of the web’s top video hosting services.

Content marketing is here to stay, so if you’ve spent 2014 pushing this powerhouse promotional technique down your to-do list, it’s time to get started.  Below, I’ve compiled 100 of my favorite content marketing blog posts of 2014 (so far).  They’re broken out by category, so find the section that’s most relevant to your current needs and get reading!

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81+ Resources on Validation, Growth, Customer Retention, and Scaling a Startup

small business owner

So you’re thinking about starting a company?  Or maybe you already have a startup and need advice on how to take things to the next level?

After launching three businesses of my own and helping 100s of other companies such as Mint, Sales Force, Turbotax, & When I Work (shameless plug), I’ve been where you are – and I know how important it is to have the best possible resources for every stage of your business’s growth.

With that goal in mind, I’ve put together the following handy guide which include important words and phrases you need to know, popular blogs you should be following and resources you can use based on your startup’s current growth stage.  I hope you find this guide helpful as you take your entrepreneurial vision from idea to massive success! Read more…

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17 Mistakes Every New Entrepreneur Makes

head in the sand You didn’t learn to ride a bicycle on your first attempt, and chances are the first dish you cooked left something to be desired.  We all make mistakes when trying new things – and building a business is certainly no exception. But just because mistakes are bound to happen doesn’t mean that you can’t educate yourself on common pitfalls in order to avoid as many of them as possible.  Below are 17 common mistakes made by new entrepreneurs, including a few examples from my own experiences.  Take these lessons to heart, as applying them to your new business venture can save you time, money and hassle.

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How I Increased Conversion Rates By 250% By Talking To My Customers

Black-and-White-Rotary-Phone

What if I told you that there’s a way that you can boost your conversion rates by as much as 250%, generate a click-through rate (CTR) that’s 3x higher than before and cut your cost-per-click (CPC) ad spends in half?

Well, you’ve read the title of this article, so you’ve probably already figured out the secret behind these dramatic changes – spending time working in customer service.  Here’s how I made it happen… Read more…

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The Secret Ingredient to 10x Your Content Marketing Results

baking

Think about content marketing success like you’d think about baking a cake – only, instead of mixing together flour, sugar, eggs and butter, you’re combining great ideas with well-executed content to create marketing collateral that, like tasty baked goods, people want to enjoy and share.

But just as baking projects can fail if a single ingredient is left out, content marketing without one particular ingredient is a recipe for disaster.  Content marketing experts are fond of claiming that “content is king.”  And while I absolutely agree with this sentiment, it falls short in one major way.  Producing good content is important, but it isn’t enough.  Anyone can create good content, but most people are missing the one secret ingredient that propels content campaigns to success: PROMOTION.

Whether you’re working on new content or have underutilized pieces wasting away on your website, it’s time to start putting the power of promotion to work for you!  Give any the following strategies a try, depending on your unique audience and industry: Read more…

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Marketers Who Don’t Understand Attribution Modeling Lose Business & Here’s Why

Attribution-modelingIn business, there are a number of ways you can develop long-lasting relationships with clients. Unfortunately, there are also just as many ways you can unintentionally destroy well-established client relationships. They say a loyal client is an educated one. Taking the time to educate your clients is one of the most effective ways you can build and strengthen sustainable, money-making relationships overtime. When you don’t take time to educate, your clients look to others to address their needs, their concerns—their problems.

If you’re an internet marketer, you probably put together regular weekly or monthly reports and send them to your clients to review. But how often do you spend time going through reports with them and actually educating them on how to interpret the data they receive? Read more…

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How to Find and Hire a Growth Hacker

growth hacker

Ready to jump on board the growth hacking train?  These days, plenty of smart companies are bringing on growth-oriented individuals in the hopes of achieving the same type of rapid success as companies like AirBNB, Dropbox and Square.

But before you dive into growth hacking with a new hire, there are a number of different things you’ll want to consider.  Making sure that you’ve thought through the role a growth hacker will play in your organization, as well as how you’ll find the right candidate for your specific needs, before you begin the hiring process will ensure a successful fit from the start.  Here’s everything you need to know to find and hire a growth hacker: Read more…

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The #1 Content Mistake Marketers are Making

Crumpled Paper

On its face, content marketing sounds easy – toss up a couple of blog posts, release a white paper or two and you’re in business.  In an ideal world, this would be enough to earn your company the brand presence and devoted readership that are the hallmarks of well-executed content campaigns.  But in practice, most businesses find the results of these cookie-cutter efforts to be lackluster, with no hint of the page views and viral sharing promised by content marketing experts.

Unfortunately, the seemingly-simple nature of this practice leads to one of the biggest mistakes content marketers make – failing to tie their content creation efforts to their sales funnel.

Here’s how this happens…  Imagine that you’re a new company promoting a SaaS accounting program.  You know that the most successful content campaigns center on regular posting, and – since you’re an expert on accounting – you preload your website’s blog with dozens of articles on bookkeeping tips and tricks and best practices.  Your posts go live and they fall flat – but why? Read more…

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The First Rule of Growth Hacking

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I don’t know if you’ve noticed lately, but the digital marketing space has been blowing up with talk about “growth hacking.”  From Neil Patel’s “Definitive Guide to Growth Hacking” to the entire Growth Hackers website, it’s clear that the term is making a strong case for being awarded the “Marketing Buzzword of 2014.”

But let me add my voice to the conversation.  In my opinion, the first rule of growth hacking should be… don’t talk about growth hacking! Read more…

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7 Key Considerations for Scaling Your Content Team

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According to the Content Marketing Institute, approximately 92% of marketers are now using content marketing strategies and roughly 60% of B2B and B2C marketers anticipate increasing their content marketing budgets over the next 12 months.

If you’re one of these companies, know that simply throwing more money at your content campaigns won’t likely lead to the kinds of marketing gains you hope to achieve.  Instead, you’ve got to be thoughtful about the way you scale your content team.  Keeping the following seven considerations in mind as you grow your marketing initiatives will help ensure a positive ROI on your new expenses: Read more…

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About Sujan

Sujan Patel is the VP of Marketing at thisCLICKS, the makers of When I Work & Wage Base. Previously Sujan founded Single Grain, one of the top Digital Marketing agencies in San Francisco, CA. With more than 10 years of Internet marketing experience and has led the digital marketing strategy for companies like Sales Force,…