Sujan was vital to helping me grow my career. He showed me what it takes to succeed

- Ross Hudgens Founder, Siege Media

He personally developed and shaped my skills as a well rounded digital marketer

- Jason Delodovici Content Marketing and SEO Strategiest, Weemo

Sujan has a strong in-depth knowledge and experience in the SEO industry

- Kathy Yeung GM of Traffic,

  • I have been featured in:

81+ Resources on Validation, Growth, Customer Retention, and Scaling a Startup

small business owner

So you’re thinking about starting a company?  Or maybe you already have a startup and need advice on how to take things to the next level?

After launching three businesses of my own and helping 100s of other companies such as Mint, Sales Force, Turbotax, & When I Work (shameless plug), I’ve been where you are – and I know how important it is to have the best possible resources for every stage of your business’s growth.

With that goal in mind, I’ve put together the following handy guide which include important words and phrases you need to know, popular blogs you should be following and resources you can use based on your startup’s current growth stage.  I hope you find this guide helpful as you take your entrepreneurial vision from idea to massive success! Read more…

read more

50 Tools to be an Effective Digital Marketer in 2015

growth hacking tools

Working on your holiday wish list?  Don’t forget to ask Santa for a new digital marketings tool to help take your marketing and promotion campaigns to the next level!

The following are 50 of my favorite tools, broken down by category so that you can find the recommendations that are most relevant to your current needs.  Browse through them all or take a more targeted approach.  Either way, adding these tools to your arsenal is sure to bring you great results in the next year and beyond. Read more…

read more

What to Do When You Have Too Many Ideas


You’re a good writer – should you start a freelancing service?  But you’ve also had a great idea for an app – would it be better to invest your time and money there?  Or maybe you’ve been frustrated with Dropbox and see the opportunity to disrupt the marketplace with a cloud storage competitor.  Should you pursue this idea, even if it means leaving your job and exposing yourself to a tremendous amount of risk with no certain rewards?

Having too many business ideas might seem like a great problem to have, but in reality, it can be just as challenging as having no ideas to work on at all.  When you have too many ideas, you run the very real risk of “analysis paralysis” preventing you from moving forward with any of them.

The key then becomes how you evaluate and validate each of your ideas.  If you find yourself struggling with more good ideas than you know what to do with, the following framework will help you clarify your personal mission and find the business idea that best suits this purpose. Read more…

read more

Top 100 Content Marketing Posts of 2014

top 100

The end of the year is approaching, and before we all start focusing in on our 2015 goals, I think it’s important to reflect back on how far content marketing has come this year.

If you think that all content marketing involves is putting up a few blog posts and hoping your fans will share them, you’ve got to get with the times!  Content marketing isn’t some passing fad, and it’s much more than simply creating content for the purposes of driving traffic.  As SEO and other traditional digital marketing techniques change and evolve, content marketing will continue to play a bigger and bigger role in successful online marketing campaigns.

For many of today’s businesses, content marketing is as much about generating leads and revenue as it is about building traffic.  It also has all of the following advantages to offer companies that take this technique seriously:

  • Content marketing builds trust with consumers – Research conducted by Forrester suggests that only 10% of consumers trust internet banner ads.  As a result, you’ve got to find new ways to get your message out in a way that doesn’t alienate consumers or come across as too self-promotional.  Content marketing can help you fill this gap.
  • Content marketing is more affordable than traditional media buys – According to Hubspot, inbound leads (like the kind generated by content marketing) are 61% less expensive than those acquired through outbound marketing.  When it comes down to it, you can’t afford to ignore the power of content marketing!
  • Content marketing is great for building brands – Whether you’re a B2B provider or a B2C retailer, content marketing can help get you noticed.  For instance, take a look at Wistia’s Learning Library.  Through the creation and deployment of high-value, branded content, the company was able to make a name for itself as one of the web’s top video hosting services.

Content marketing is here to stay, so if you’ve spent 2014 pushing this powerhouse promotional technique down your to-do list, it’s time to get started.  Below, I’ve compiled 100 of my favorite content marketing blog posts of 2014 (so far).  They’re broken out by category, so find the section that’s most relevant to your current needs and get reading!

Read more…

read more

17 Mistakes Every New Entrepreneur Makes

head in the sand You didn’t learn to ride a bicycle on your first attempt, and chances are the first dish you cooked left something to be desired.  We all make mistakes when trying new things – and building a business is certainly no exception. But just because mistakes are bound to happen doesn’t mean that you can’t educate yourself on common pitfalls in order to avoid as many of them as possible.  Below are 17 common mistakes made by new entrepreneurs, including a few examples from my own experiences.  Take these lessons to heart, as applying them to your new business venture can save you time, money and hassle.

Read more…

read more

How I Increased Conversion Rates By 250% By Talking To My Customers


What if I told you that there’s a way that you can boost your conversion rates by as much as 250%, generate a click-through rate (CTR) that’s 3x higher than before and cut your cost-per-click (CPC) ad spends in half?

Well, you’ve read the title of this article, so you’ve probably already figured out the secret behind these dramatic changes – spending time working in customer service.  Here’s how I made it happen… Read more…

read more

The Secret Ingredient to 10x Your Content Marketing Results


Think about content marketing success like you’d think about baking a cake – only, instead of mixing together flour, sugar, eggs and butter, you’re combining great ideas with well-executed content to create marketing collateral that, like tasty baked goods, people want to enjoy and share.

But just as baking projects can fail if a single ingredient is left out, content marketing without one particular ingredient is a recipe for disaster.  Content marketing experts are fond of claiming that “content is king.”  And while I absolutely agree with this sentiment, it falls short in one major way.  Producing good content is important, but it isn’t enough.  Anyone can create good content, but most people are missing the one secret ingredient that propels content campaigns to success: PROMOTION.

Whether you’re working on new content or have underutilized pieces wasting away on your website, it’s time to start putting the power of promotion to work for you!  Give any the following strategies a try, depending on your unique audience and industry: Read more…

read more

Marketers Who Don’t Understand Attribution Modeling Lose Business & Here’s Why

Attribution-modelingIn business, there are a number of ways you can develop long-lasting relationships with clients. Unfortunately, there are also just as many ways you can unintentionally destroy well-established client relationships. They say a loyal client is an educated one. Taking the time to educate your clients is one of the most effective ways you can build and strengthen sustainable, money-making relationships overtime. When you don’t take time to educate, your clients look to others to address their needs, their concerns—their problems.

If you’re an internet marketer, you probably put together regular weekly or monthly reports and send them to your clients to review. But how often do you spend time going through reports with them and actually educating them on how to interpret the data they receive? Read more…

read more

How to Find and Hire a Growth Hacker

growth hacker

Ready to jump on board the growth hacking train?  These days, plenty of smart companies are bringing on growth-oriented individuals in the hopes of achieving the same type of rapid success as companies like AirBNB, Dropbox and Square.

But before you dive into growth hacking with a new hire, there are a number of different things you’ll want to consider.  Making sure that you’ve thought through the role a growth hacker will play in your organization, as well as how you’ll find the right candidate for your specific needs, before you begin the hiring process will ensure a successful fit from the start.  Here’s everything you need to know to find and hire a growth hacker: Read more…

read more

The #1 Content Mistake Marketers are Making

Crumpled Paper

On its face, content marketing sounds easy – toss up a couple of blog posts, release a white paper or two and you’re in business.  In an ideal world, this would be enough to earn your company the brand presence and devoted readership that are the hallmarks of well-executed content campaigns.  But in practice, most businesses find the results of these cookie-cutter efforts to be lackluster, with no hint of the page views and viral sharing promised by content marketing experts.

Unfortunately, the seemingly-simple nature of this practice leads to one of the biggest mistakes content marketers make – failing to tie their content creation efforts to their sales funnel.

Here’s how this happens…  Imagine that you’re a new company promoting a SaaS accounting program.  You know that the most successful content campaigns center on regular posting, and – since you’re an expert on accounting – you preload your website’s blog with dozens of articles on bookkeeping tips and tricks and best practices.  Your posts go live and they fall flat – but why? Read more…

read more
Page 1 of 1012345...10... Last

About Sujan

Sujan Patel is the VP of Marketing at thisCLICKS, the makers of When I Work & Wage Base. Previously Sujan founded Single Grain, one of the top Digital Marketing agencies in San Francisco, CA. With more than 10 years of Internet marketing experience and has led the digital marketing strategy for companies like Sales Force,…