Landing page creation is as much an art as it is a science. You want things to look good, but you also want your content to work for you. A landing page that looks pretty – but doesn’t bring you the results you want – isn’t a good landing page at all!
It’s true that a well-optimized landing page can significantly increase the success of your inbound marketing campaigns. But that said, most brands make a number of critical landing page mistakes that end up killing their conversions. In fact, research from Econsultancy suggests that only 22% of brands are satisfied with their landing page conversion rates – but few take the necessary steps to optimize them more effectively.
If you’re in this position, it’s time to stop whining about the results you should be getting and start taking action to improve your landing pages. Here’s how to get started: Continue reading “10 Reasons Your Landing Page Sucks and How to Improve It”
Chilling in your car on the way to the office? Killing time while you hit the treadmill at the gym?
Forget music or audiobooks! Use your time wisely to improve your business skill set or expand your mind with any of the following 35 must-listen podcasts for entrepreneurs:
Mixergy, “How Brian Scudamore Built a $150M Empire with $700 and a Pickup Truck”
The Mixergy series is another good source of inspirational interviews with successful business owners. If you’re new to the site, start with the Brian Scudamore episode for the fascinating story of Brian’s history founding 1-800-GOT-JUNK.
Continue reading “35 Must-Listen Podcast Episodes for Entrepreneurs”
If you stop by here frequently, you probably noticed that I had a bit of downtime recently. Unfortunately, my site was hacked again, but I’m happy to report that everything is back up and running – no data lost and no personal information compromised.
I wish I could say that this was the first time somebody messed with my site, but what I’ve come to learn is that getting hacked is part of the price of admission for running on WordPress.
Don’t get me wrong – I love WordPress. The fact that it’s open source and widely adopted means tons of great templates, plugins and add-ons, many of which I use to power this blog. But those same pros turn into cons when you take into consideration the fact that hackers have the same amount of access as you do.
Dealing with the potential for WordPress hacks requires two things – being able to recognize the signs that you’ve been hacked, and knowing how to clean up the mess while simultaneously protecting your site for the future. Continue reading “Getting Hacked: What to Know and How to Recover”
If you’ve read my past post on growth hacking, you know that my first rule of growth hacking is that you don’t talk about growth hacking – you go out there and get the shit done.
The resources below have all found a balance between these two pursuits. They’ve taken action, seen results, and now they’re sharing their insights with the following 19 resources you won’t want to miss: Continue reading “19 Growth Hacking Resources You Won’t Want to Miss”
Let’s get one thing straight right now… If you’ve got a piece of shit product that you’re trying to sell to the wrong people, for the wrong amount of money, I can’t help you.
Instead, what I’m offering in this article is a process you can use that – when applied correctly – virtually guarantees conversions from your digital marketing efforts. If you’re ready to put in the effort, there’s no reason you can’t use this approach to make money selling products and services online.
Ready to dive in? Let’s get started…
Step #1 – Establish product-market fit
Plenty of marketers out there think that making sales online comes down to the tools you use – as if adding the right landing page creation tool or a new pop-under banner program is the secret to profitability that will somehow make up for a weak product-market fit.
Unfortunately, it isn’t the mechanics of your site that lead to sales. Although image matters, when it comes down to it, sales result from matching up a market segment with a problem to a product that solves their issues and that they can acquire without too much pain. Old school marketers call this “product-market fit,” and it’s a vital component to have in place before you begin your content marketing campaigns. Continue reading “How to Build a Marketing Strategy that Guarantees Conversions”
According to prominent venture capitalist Marc Andreessen, software is “eating the world.” There’s never been a better time to be involved with a software-as-a-service (SaaS) company, but the growth of this industry segment means that competition among providers has never been higher.
Here’s what you need to know to help set your SaaS product apart from the crowd: Continue reading “13 Must-Read Resources for SaaS Marketers”
Looking for a wild way to spend your evenings, or a fascinating project to really dig your teeth into at work?
Well… conducting a content audit isn’t it.
Auditing your website’s marketing content isn’t a glamorous activity, but it’s an absolutely critical part of getting the most out of your content marketing campaigns. A content audit will tell you what’s working for you, what isn’t, and where your opportunities lie to further leverage the content you’ve already created.
It’s a worthwhile activity, if not necessarily an exciting one.
Step #1 – Identify Your Campaign Goals
Now, before we get into the meat of the content campaign auditing process, there’s one preliminary step you need to take that will determine how you approach the following actions. You need to start by figuring out what the goal of your audit is.
There’s no “one size fits all” approach to content auditing, so the specific steps you take and the level of complexity you invest in each of them will depend on what you’re hoping to get out of your audit. Any of the following could be potential goals:
- Determine what types of content to create next. Analyzing the past performance of your current content according to the metrics you choose will give you plenty of ideas for filling out your content calendar.
- See where your competitors are beating you. If you’re lagging behind your competitors in content performance, comparing your existing content to theirs should give you ideas on where you can improve.
- Justify your expenses to your boss. If your manager isn’t convinced that content marketing is paying off relative to its investment, auditing your content is the only way to show how your efforts have performed.
- Figure out where to begin a paid content marketing campaign. In my opinion, native advertising is a tool that all marketers must get comfortable with in order to counteract the tremendous amount of noise online. But before you undertake any kind of paid campaigns, you need to know which of your current content pieces are performing best to determine where your dollars will be better spent.
- Plan for a website redesign. If you’re changing things up on your website, listing your current content will show you where you need to setup URL redirects, as well as give you ideas about the past content pieces you might want to display more prominently on your new site.
- Evaluate your guest author efforts. If your site uses multiple guest authors (free or paid), measuring the success of their work relative to each other will show you who to work with in the future and who to let go.
Continue reading “How to Audit Your Content Marketing Strategy”
Social media marketing seems like it should be intuitive, but anybody who’s ever run a campaign knows that this seemingly-simple technique becomes much more complex in execution.
Whether you’re new to social media or have been connecting with followers online for some time, you’re bound to have questions about how to make your campaigns as effective as possible – and you’ll find the answers in the links below: Continue reading “13 Resources to Answer All Your Social Media Questions”
I wrote recently that I see major changes in store for SEO in 2015, as this once-independent technique gets rolled into other online marketing strategies in response to search engine changes and the way brands must fight to stay alive in this increasingly-competitive digital landscape.
So what should you do to prepare for SEO this year? Take a look at the following tutorials to get up-to-speed! Continue reading “17 Killer SEO Resources”
It’s 2015 and it’s clear that email marketing still works. In fact, in 2014, email marketing was ranked the best marketing channel for return on investment (https://econsultancy.com/reports/email-census).
Unfortunately to many businesses, email marketing still looks like this:
- Collect emails, usually from a blog.
- Send newsletters with new blog posts.
- Hope that newsletter subscribers become customers.
But this is just the tip of the email marketing iceberg.
To get bigger returns from your email marketing, you need to take things to the next level. So we’ve put together a list of seven tools to help you get more from your email marketing campaigns.
- Autosend – Wouldn’t it be great if you could read your customers’ minds to find out what they want? Unfortunately you can’t, but Autosend comes pretty close. Autosend helps you send automated emails and SMS messages to your customers based on what they do (or don’t do) on your website. For instance, anytime a customer doesn’t complete a purchase or looks at your FAQ page longer than the average customer, Autosend tracks this and sends a personalized email or text message to help before they ask.
Continue reading “7 Tools to Help You Take Your Email Marketing to The Next Level”