100 Actionable Tips To Grow Your Startup

My friend, Rob Wormley and I were bored this past christmas so we decided to get together and do something productive. After a bit of brainstorming and a going back and forth on a few dozen ideas we decided to write an e-book on growth.

Over the last 12 years I’ve helped tons of companies grow their traffic and revenue. The only way I was able to do it was by trying and testing hundreds of tricks, tactics, and hacks all aimed at spurring growth. A lot of what I tried didn’t work, but every so often I’d stumble across something great—something that really helped move the needle in big ways for the companies I was helping.

This e-book is a compilation of those growth tactics. Rob & I busted our butts to make the tips actionable and straight to the point. I want to offer my readers the first 26 tips of my book for free. Download it here

What people are saying:

“Sujan’s brilliance shines and his true desire to help an impact others is refreshing. There are much more than just 100 days of growth packed into this great resource.”

- Matt Greener, Digital Marketer

Sujan & Rob nailed it. Their tips are short, to the point and most importantly, actionable. It’s the best few bucks you’ll ever spend!

- Neil Patel, co-founder of Crazy Egg & KissMetrics

If you want to grow your business and can devote a 100 days to executing the tactics you’ll get from my ebook then buy my e-book.
Buy now
It’s only $27

17 Resources to Help You Learn and Master CRO

There are more than 1 billion websites live today, which means that if you want yours to stand out, you’ve got to invest time and energy into creating an experience that will draw in visitors and ultimately convert them into customers.  The way you do this is with conversion rate optimization (CRO) – a process by which you make changes and test different elements on your site with the goal of increasing overall conversions.

Ready to get started with CRO?  Here’s a great collection of links to start you off on the right foot: Continue reading “17 Resources to Help You Learn and Master CRO”

15 Predictions About What SEO Will Mean in 2015

8aSxu

I have already started making my New Year’s resolutions.  Maybe that’s a bit early – but I like to get a head start on things.  2015 is going to be a great year for our company and one of the key things I am doubling down on this year is SEO.  That used to be a very black and white answer – you say, “I’m doing SEO” and people just knew what you meant. But, now it is blending with all of the other marketing disciplines.  We are being pushed and molded into T-shaped marketers – and I couldn’t be happier about it.  So in 2015 – I wanted to be ready to take the full package of SEO and make it so effective that it knocked the socks off our investors.  In order for me to do that – I reached out to 16 SEO experts that knew way more than I did so I could figure out what their predictions were.  I want to share those predictions with you so you can crush it this year too.

Prediction 1: Don’t Break Up With Google

“SEO is already hard to define: It will get even harder ultimately meaning “Anything that helps online visibility”:

1. Companies are going to invest more and more in promoting content pages (versus landing pages). The conversion types are going to get more varied, the conversion funnels are going to get more complicated.

2. With huge brands investing more in creating content assets, it will be more difficult to stand out. Experimenting with different types of multi-media and interactive content types may be the answer, for now. Building your own community of listeners (who are ready to spread your word) is a necessity.

3. Links are going to still be the big thing in 2015. We see no signs of Google moving away from that signal. We see no signs of Google stopping the link-removal and link-disavow madness (fueled by manual penalties in the first place). As a result, more and more companies will need link-building and especially link-removal help. Hence, unfortunately, 2015 will not be the year of “natural links”…

4. Companies are going to look for “other” way to build online visibility beyond search. Depending on Google is not a reliable business model and we’ve seen lots of examples of that. I don’t mean breaking up with Google. Nor do I mean that you need stop caring about SEO best practices (no way!) I mean: balance and diversify. Google traffic is neither free nor reliable and losing it may be too drastic. Invest in building your email lists, creating your communities, turning customers into brand advocates and bringing up in-house niche celebrities: Anything and anyone you can rely on for promotion, branding awareness and word of mouth.” — Ann Smarty (@seosmarty) – Owner, viralcontentbuzz.com Continue reading “15 Predictions About What SEO Will Mean in 2015″

How to Leverage Influencers to Build Your Brand

425_web-ere-seesaw-par116898

Having trouble getting your message noticed online? Unfortunately, cutting through the internet’s increasingly noisy atmosphere is a common problem facing brands these days, as consumers have learned to both ignore online advertisements and distrust the ones that do break through to their consciousness.

So what’s the solution? If banner ads or traditional media buys aren’t getting you the results you want, it’s time to start leveraging influencers to help grow your business.

Simply put, influencers are those that, well, influence others to action. They might be traditional print authors, bloggers, industry leaders, consultants, media figures or others in occupations that put their opinions in front of an audience. Think about your own field of expertise. Are there any company leaders whose careers you follow? Any bloggers whose recommendations you’re quick to act on? These are the influencers whose eyes you want to catch.

That said, there’s a big difference between identifying the influencers in your field and actually getting them to promote your brand or product to their followers. Here’s everything you need to know about finding these authority figures and leveraging them to get your message heard…

Continue reading “How to Leverage Influencers to Build Your Brand”

How I Increased Conversion Rates By 250% By Talking To My Customers

Black-and-White-Rotary-Phone

What if I told you that there’s a way that you can boost your conversion rates by as much as 250%, generate a click-through rate (CTR) that’s 3x higher than before and cut your cost-per-click (CPC) ad spends in half?

Well, you’ve read the title of this article, so you’ve probably already figured out the secret behind these dramatic changes – spending time working in customer service.  Here’s how I made it happen… Continue reading “How I Increased Conversion Rates By 250% By Talking To My Customers”

81+ Resources on Validation, Growth, Customer Retention, and Scaling a Startup

small business owner

So you’re thinking about starting a company?  Or maybe you already have a startup and need advice on how to take things to the next level?

After launching three businesses of my own and helping 100s of other companies such as Mint, Sales Force, Turbotax, & When I Work (shameless plug), I’ve been where you are – and I know how important it is to have the best possible resources for every stage of your business’s growth.

With that goal in mind, I’ve put together the following handy guide which include important words and phrases you need to know, popular blogs you should be following and resources you can use based on your startup’s current growth stage.  I hope you find this guide helpful as you take your entrepreneurial vision from idea to massive success! Continue reading “81+ Resources on Validation, Growth, Customer Retention, and Scaling a Startup”

50 Tools to be an Effective Digital Marketer in 2015

growth hacking tools

Working on your holiday wish list?  Don’t forget to ask Santa for a new digital marketings tool to help take your marketing and promotion campaigns to the next level!

The following are 50 of my favorite tools, broken down by category so that you can find the recommendations that are most relevant to your current needs.  Browse through them all or take a more targeted approach.  Either way, adding these tools to your arsenal is sure to bring you great results in the next year and beyond. Continue reading “50 Tools to be an Effective Digital Marketer in 2015″

What to Do When You Have Too Many Ideas

ideas_1

You’re a good writer – should you start a freelancing service?  But you’ve also had a great idea for an app – would it be better to invest your time and money there?  Or maybe you’ve been frustrated with Dropbox and see the opportunity to disrupt the marketplace with a cloud storage competitor.  Should you pursue this idea, even if it means leaving your job and exposing yourself to a tremendous amount of risk with no certain rewards?

Having too many business ideas might seem like a great problem to have, but in reality, it can be just as challenging as having no ideas to work on at all.  When you have too many ideas, you run the very real risk of “analysis paralysis” preventing you from moving forward with any of them.

The key then becomes how you evaluate and validate each of your ideas.  If you find yourself struggling with more good ideas than you know what to do with, the following framework will help you clarify your personal mission and find the business idea that best suits this purpose. Continue reading “What to Do When You Have Too Many Ideas”

Top 100 Content Marketing Posts of 2014

top 100

The end of the year is approaching, and before we all start focusing in on our 2015 goals, I think it’s important to reflect back on how far content marketing has come this year.

If you think that all content marketing involves is putting up a few blog posts and hoping your fans will share them, you’ve got to get with the times!  Content marketing isn’t some passing fad, and it’s much more than simply creating content for the purposes of driving traffic.  As SEO and other traditional digital marketing techniques change and evolve, content marketing will continue to play a bigger and bigger role in successful online marketing campaigns.

For many of today’s businesses, content marketing is as much about generating leads and revenue as it is about building traffic.  It also has all of the following advantages to offer companies that take this technique seriously:

  • Content marketing builds trust with consumers – Research conducted by Forrester suggests that only 10% of consumers trust internet banner ads.  As a result, you’ve got to find new ways to get your message out in a way that doesn’t alienate consumers or come across as too self-promotional.  Content marketing can help you fill this gap.
  • Content marketing is more affordable than traditional media buys – According to Hubspot, inbound leads (like the kind generated by content marketing) are 61% less expensive than those acquired through outbound marketing.  When it comes down to it, you can’t afford to ignore the power of content marketing!
  • Content marketing is great for building brands – Whether you’re a B2B provider or a B2C retailer, content marketing can help get you noticed.  For instance, take a look at Wistia’s Learning Library.  Through the creation and deployment of high-value, branded content, the company was able to make a name for itself as one of the web’s top video hosting services.

Content marketing is here to stay, so if you’ve spent 2014 pushing this powerhouse promotional technique down your to-do list, it’s time to get started.  Below, I’ve compiled 100 of my favorite content marketing blog posts of 2014 (so far).  They’re broken out by category, so find the section that’s most relevant to your current needs and get reading!

Continue reading “Top 100 Content Marketing Posts of 2014″

17 Mistakes Every New Entrepreneur Makes

head in the sand You didn’t learn to ride a bicycle on your first attempt, and chances are the first dish you cooked left something to be desired.  We all make mistakes when trying new things – and building a business is certainly no exception. But just because mistakes are bound to happen doesn’t mean that you can’t educate yourself on common pitfalls in order to avoid as many of them as possible.  Below are 17 common mistakes made by new entrepreneurs, including a few examples from my own experiences.  Take these lessons to heart, as applying them to your new business venture can save you time, money and hassle.

Continue reading “17 Mistakes Every New Entrepreneur Makes”