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Backlinko is one of the world’s top websites for SEO tips, advice, and training.

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And the man behind it, Brian Dean, is among the very best in the business.

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This is despite being a relative latecomer to the party – he “discovered” the industry in 2010, while trying to promote a nutrition site, and only launched Backlinko in December 2012.

Since then, Brian has taught himself – and the rest of us in the industry – a hell of a lot about SEO, and more specifically, content marketing and link building.

Continue reading 10 Things You Can Learn About Content Marketing from Backlinko

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Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting.

The concept of live streaming isn’t exactly unique. Periscope is up against competition from similar applications like Meerkat and more recently, Facebook Live.

However, what I – and I think a lot of marketers – feel gives Periscope the edge is its integration with Twitter.

Continue reading How 10 Innovative Companies are Using Periscope to Drive Engagement

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Back in January, I wrote about influencer marketing – specifically, 10 strategies for getting it right.

This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool.

Working with an influencer in your industry can allow you to tap into huge, new, and relevant audiences that are more than willing to engage with your brand. This is because they trust, often implicitly, the judgment of the person recommending you.

But influencers aren’t the only people that can be entrusted to promote your brand.

Brand advocates can be pretty powerful too.

Continue reading Influencer Outreach vs. Brand Advocacy: How to Divide Your Investment

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Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch.

We’re up and running now, so you might think the hard part’s over. Well, I’ll let you in on a little secret: it’s not. Far from it, in fact..

Growing our customer base, building the brand, and getting to the point where we’re actually turning a profit… that’s where we’ll really be tested.

Thankfully, I know a little bit about marketing and growth hacking a startup, so I’m certainly not going into this with my eyes closed.

If you’re new to the game, here are a few of my best tips and ideas to help you (like me) market your startup – however small your budget may be. Continue reading 12 Tactics to Launch & Market Your Startup (with Little to No Money)

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One of the biggest objections I hear from companies when it comes to content marketing and their decision to invest in it (or not invest in it) is cost. A lot of companies believe that content marketing costs big bucks.

I can completely understand that when we have brands like Nestle reportedly spending $127,500 a day on Facebook posts alone, and posts like this stating that even the most basic content strategies (bearing in mind this is only the strategy – not the cost of actually producing the content) will cost around $5,000, with more comprehensive strategies running to $50,000 or more. Continue reading 10 Small Businesses Prove It’s Possible to Create Great Content on a Budget

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So you want to grow your business. I get that. You probably wouldn’t be here if expansion wasn’t on your mind. But while strategies to help you increase your customer base and boost revenue are – on the surface – a good thing, growth alone isn’t enough to support and sustain a company if the right conditions aren’t met.

Unfortunately, it’s not uncommon for businesses that excited about growth to accept – or even create – challenges that they’re not equipped to handle. Continue reading Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies

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Different publications, writers, and audiences do not all respond to the same type of content.

Want to get in the New York Times? You probably shouldn’t send them an infographic. Approach them with unique, topical data, however, and you might have a way in. Looking to be featured on Buzzfeed? Lengthy lists are the way to go. LinkedIn? You need to write long-form articles.

The fact is that if you want to diversify your traffic – that is, if you want to get your brand featured in a variety of publications and want to attract a varied audience to your site — you need to mix up your content strategy.

Continue reading How to Use Multiple Content Formats to Diversify Your Traffic

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Content upgrades can be the most powerful tool in your subscriber growth arsenal. Learn how to create them in this article and learn how to use all the tools you’re already paying for in MailChimp with the new online course Chimp Essentials ($40 for readers using SUJANRULES).

Let me start this off by answering the most common questions about content upgrades:

  • Yes, they require a little more work than just writing a blog post. But wouldn’t you like to do a little more work to get a lot more subscribers? Take your content marketing efforts from Nissan Versa to Porsche Cayenne?
  • Yes, you need to make something relevant and useful to the people who would be interested in the blog post they’re reading. You can’t just call in the upgrade or make a PDF version of the blog post. Think: video walk-through of the lesson, PDF checklist for doing what’s in the blog post, customizable spreadsheet with the formulas in the blog post, additional materials on the same topic.
  • No, you don’t have to do content upgrades for every blog post ever. Look at your stats and traffic to find the top 5-10 articles on your site. Try content upgrades on the most popular posts first.
  • No, you don’t need to pay for fancy lead-gen software. All you need is your WordPress site, your normal MailChimp account and a $49 plugin (20% off using this link) called MailChimp for WordPress – which you can then use to turbo charge all your signup forms on your site.

Continue reading Take your content marketing efforts from Nissan Versa to Porsche Cayenne by using content upgrades

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Last week I launched our new email outreach tool called Connector App. What better way than to celebrate than writing a blog post on how to write the perfect outreach email! Because I write for a few Forbes, Inc., & Entrepreneur Magazine I get a lot of cold outreach emails arriving in my inbox (20-30 a day). Some are good, some are bad, and some are very, very bad.

Unfortunately, only a handful of them are what I would classify as “great,” and yet “great” is what you should be aiming to achieve with each and every email you send. To quote Moz, good just isn’t good enough:

To inspire a response, you have to get to “great”.

That’s easier said than done, but I like to think that being on the receiving end of so many outreach messages (and sending a good many myself) has given me a pretty solid idea as to what a “great” outreach email entails. Continue reading How to Craft the Perfect Outreach Email

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Most of the time, TV advertisements are a minor annoyance that we do our very best to avoid (thank you, Netflix!) but once a year, the tables turn…

When the Super Bowl hits our screens the humble TV commercial becomes a must-watch, and for good reason.

A Super Bowl ad isn’t just another ad. For starters, the Super Bowl offers the most expensive ad slots in the world. More importantly, it’s a chance for brands to broadcast their message to more than 100 million viewers (not to mention those that watch the ads online and talk about them in articles – just like this one – in the days and weeks that follow).

Needless to say the cost and potential that’s attached to a Super Bowl ad means a hell of a lot is staked on those few second of airtime. An ad that fails during Mad Men? Not such a big deal. An ad that falls flat during the Super Bowl? Somebody’s probably getting fired.

This means that brands which buy up Super Bowl air time are not just out to make good ads – they’re out to make ads that are going to be remembered and talked about forever.

Consequently, the awesomeness of (many, not all) Super Bowl ads means there’s a hell of a lot of lessons we can learn from them – many of which can be applied to our own marketing, both off and online. Continue reading 10 Digital Marketing Lessons from Super Bowl 50’s Ad Winners