Speaking engagements are one of the most effective channels for building your personal brand. In this episode we discuss how to secure meaningful speaking gigs.

• 1:25: How effective public speaking can be at distinguishing yourself
• 4:20: Working your way up to the speaking circuit
• 7:50: Getting noticed and specific strategies to get your first gigs
• 14:33: Paid advertising, cold outreach and other methods to get more opportunities
• 16:50: How to get better at public speaking

Enterprise sales aren’t all about high-pressure tactics. In fact, when it comes to closing small deals and large deals, there’s not as much difference as you might think. Learn how Aaron and I close 7-figure deals for our agencies on this episode of the Growth Mapping Podcast.

• 4:00: Why design matters when it comes to standing out and improving your chances of getting that big deal.
• 5:15: Some credibility indicators: client logos, brands, being an authority in your niche.
• 7:30: Ways to get media coverage, client logos, and so on.
• 13:30: Thoughts on how software, business insurance, privacy policies, and other small details can help you close large deals.

Leveraged correctly, PR can work wonders for your company. In this episode, Aaron and I show you proven relationship-building tactics that will get your brand the right type of press.

• 2:15: Why email pitches do not work, and what you should be doing instead.
• 4:15: The importance of building relationships with influencers and top movers and shakers, as well as tips on how to do that.
• 7:40: How to find and get in contact with important people in your industry.
• 9:30: How to start a conversation with those influencers via social media.
• 16:30: Some ideas for creating a quality website that will boost your credibility.

A step-by-step guide on how to build your personal brand from scratch, including how to gain credibility, build an audience, and prove your authority.

• 2:15: The first step to take when developing your personal brand. What do you want to be known for?
• 3:55: How you can gain credibility by immersing yourself in education pertaining to your knowledge base.
• 6:15: The importance of knowing how to teach, where to teach, and where to write so you can make yourself well-known and boost your authority and credibility.
• 9:00: Where to go to build an audience for your own blog: How guest-blogging can build your brand tremendously.
• 12:00: How your content depth can prove your authority.

LinkedIn is great for earning leads, building your brand, getting more traffic, and much more. In this episode Aaron and I discuss how you can be a marketing superstar on the platform.

• 2:30: Thoughts on prospecting through LinkedIn: How you can find the names, positions and locations that you want to target.
• 7:00: Tips on publishing on LinkedIn Pulse.
• 9:30: Experiences using LinkedIn PPC, including a discussion of the high costs and whether it’s worth it.
• 11:00: Ideas for direct messaging campaigns: what works and what doesn’t.

If you’re considering starting a career in digital marketing, this podcast is for you. I talk about how I got started in digital marketing and how you can get started.

• 1:30: How I started my first website: What motivated me and how I managed to handle obstacles.
• 6:30: Aaron’s story about how he got started, what type of experience he had, and how he learned about online marketing from scratch.
• 10:20: Different ways you can make money online, including affiliate marketing, consulting, coaching, and creating products.
• 11:55: Places you can go and strategies to use to learn about digital marketing.
• 15:00: The next steps after you learn a lot of information, and how to find opportunities to get experience.