17 Killer SEO Resources

I wrote recently that I see major changes in store for SEO in 2015, as this once-independent technique gets rolled into other online marketing strategies in response to search engine changes and the way brands must fight to stay alive in this increasingly-competitive digital landscape.

So what should you do to prepare for SEO this year?  Take a look at the following tutorials to get up-to-speed!

A Beginner’s Guide to Mobile SEO

Mobile devices have introduced a new level of complexity into the search ranking process, yet many business owners continue to adopt a “one size fits all” approach that’s intended to encompass both desktop and mobile SEO.  Don’t be that guy!  Make adopting mobile SEO best practices a priority in 2015.

13 Basic SEO Terms Everyone Should Know About

Do you know what PR stands for in the context of SEO?  Or what a doorway page is?  If not, better brush up on your SEO terminology with this helpful article.

What SEO Beginners Need to Know: A Basic Skills Guide

Given the push on marketers to become T-shaped in terms of skills, it’s safe to say that just about everybody will need to understand at least basic SEO going forward.  This great guide by eConsultancy will get you started off on the right foot.

The Ultimate Guide to Google Local Service Ads 

Google Local Service Ads are a relatively new service being offered by Google in select markets. It matters because these ads completely change the layout of Google’s search results. Local Service Ads will now actually show up above Google Adwords (Pay-Per-Click), Maps & Organic Listings.

8 Essentials When When Optimizing Your Site

Getting ready to do an SEO site audit?  Make sure these eight essential elements, as provided by Victoria Edwards on Search Engine Watch, are on your radar.

How to Learn SEO

Learning SEO isn’t just about reading up on current techniques.  Instead, as Will Critchlow points out on the Moz blog, successfully undertaking this task involves everything from taking advantage of steep learning curves to allowing yourself to fail.

How to Start Your Own SEO Business: Q&A With 14 Leading SEO Experts

Think you’re ready to take your SEO skills to the next level and start looking for work as a consultant or agency?  Krystian Szastok polled 14 leading SEO experts on their business experiences; their responses will help you avoid common mistakes and cut your ramp up time down significantly.

Basic Principles of a Strong SEO Campaign

Like anything else, there’s the right way to do SEO and the lazy way to do it.  Not sure where your efforts fall?  This Fiverr blog article highlights the elements that make an SEO campaign strong.

SEO Is No One-Trick Pony

This Search Engine Watch article by Mark Jackson shares his response to a question he received at a recent panel: “Can you just tell me what the one thing is that we can do to really improve our results for SEO?”  His answer might surprise you!

Local SEO Tools & Software

Have a brick and mortar business?  Then local SEO needs to be on your radar.  Although this sub-discipline shares many commonalities with desktop search, there are a few extra steps local businesses need to take to get themselves on Google’s radar.

Top 10 Tips For Local Search Success

If you’re already familiar with local SEO, but aren’t yet seeing the results you want, these ten tips provided by Wesley Young on Search Engine Land could help you fill the gaps in your campaigns that are causing you to lose rank.

What Might be Affecting your LOCAL Search Rankings?

Plenty of small business owners simply expect that their companies will top the local search results, but are then surprised to find themselves outranked by competitors.  Not sure what’s affecting your current rankings?  This CanuckSEO article by Jim Rudnick has the answers.

6 Tips For Optimizing Your Site for Local Searches

Have three minutes to spare?  Spend it watching this AutoRevo video on local optimization, then take the time needed to put these quick and easy suggestions into practice on your website.

10 Things I Learned About Local SEO In 2014

If you want to know what’s coming for SEO in 2015, you can’t afford to Andrew Shotland’s 2014 wrap-up on Search Engine Land.  My recommendation?  Take the time to go through the “User Behavior and Local Search” presentation by Darren Shaw that Shotland shares for some fascinating insight on the trends that are sure to shape local SEO this year.

5 Things Most People Forget About Local SEO

No matter how much time you put into your local SEO, there’s always a chance you’re forgetting or missing out on important steps.  Because the field evolves so quickly, reviewing articles like Neil Patel’s “5 Things Most People Forget About Local SEO” will keep you at the top of your game.

Simple Tips To Set The Stage For Local SEO In 2015

SEO is complex, but that doesn’t mean that you can make meaningful improvements in your site’s search performance with small changes.  These simple tips, shared by Greg Gifford on Search Engine Land, make it possible for everybody to improve their SEO results in 2015.

How to Perform the Ultimate Local SEO Audit

Not sure if your local SEO campaigns are up to snuff? The only way to know for sure is to perform a thorough local SEO audit – and this Moz article by Casey Meraz will show you how.

8 SEO Strategies To Improve Your Local Rankings

Finally, for a good “meat and potatoes” look at the strategies you can use to improve your overall SEO performance, look no further to Shane Baker’s article on the subject.  Baker’s article discusses everything from long-tail keyword phrases to local citations, making it a great resource for SEOs of all levels to brush up on their skills.

How to Determine Which Link Building Strategy Really Works

Rank Watch reveal three out of five link building strategies their team will be conducting, and how exactly they’re going to do these in the next couple of months. With the goal of determining which link building strategies (out of so many) are still effective even up to this moment.

Google URL Builder

Have another great article that should be added to this list?  Shoot me a message or leave me a note in the comments below!