According to prominent venture capitalist Marc Andreessen, software is “eating the world.” There’s never been a better time to be involved with a software-as-a-service (SaaS) company, but the growth of this industry segment means that competition among providers has never been higher.
Here’s what you need to know to help set your SaaS product apart from the crowd:
The 9 Marketing Disciplines Of Great SaaS Companies
Most SaaS marketers are familiar with content marketing and paid advertising, but in reality, these are only two of the nine marketing disciplines you need to know. Tomasz Tunguz fills you in on the other seven in this informative blog post.
How A SaaS Startup Does Marketing
Not sure if your SaaS marketing efforts are on track? Compare your experiences against Decisive’s, which are detailed in this fascinating case study style blog post.
How SaaS Marketing is Different from Every Other Type of Marketing
Normal businesses should be cautious about giving too much away for free; for SaaS companies, this strategy plays a key role in new customer acquisition and onboarding. Read more about the distinctions between these two marketing styles with Neil Patel’s insightful KISSMetrics article.
SaaS Marketing: 21 Growth Hacks to Test Today
You all know I’m a big fan of growth hacking and split testing, which is why I’m so excited about this list of 21 different growth hacks you can implement right away, compiled by Sixteen Ventures. Adding just one of these hacks to your website could make a huge difference in your conversion rates.
How to Sell SaaS, Based on Our Experience
Karol Pokojowczyk, CEO of Colibri, is another big believer in growth hacking. In this blog post, he shares the exact strategies he’s used to grow his business, as well as the tools that have made his efforts successful.
3 Must-Read Decks for SaaS Companies
Got a few free minutes? Then you’ve got time to flip through these three must-read slide decks! Compiled by Hiten Shah for SlideShare, these presentations provide a great primer on customer service, metrics management and growth strategies.
Why Buyer Personas are Key to SaaS Marketing Success
Don’t have buyer personas in place for your SaaS business yet? You’re missing out on a huge opportunity to tailor your marketing efforts directly to your prospective buyers. Brie Rangel, writing for the Inturact blog, shows you how to get it done.
11 Tips for a Pricing Page from 10 SaaS Rockstars
Few website pages are more critical to a SaaS provider’s success than the pricing page. If yours is feeling a bit lackluster, give any of the 11 tips provided by Karol Zielinski, CEO of Paylane, a try.
4 Data-Driven SaaS Onboarding Emails You Should Be Sending
The numbers don’t lie. Email marketing is a powerful way to drive business success, but only if you deliver the right messages to the right people at the right times. Not only does this Vero blog post give you four easy places to get started, it provides real-world examples you can leverage as you build your own campaigns.
How to Use Rich Content to Grow Your SaaS Product
According to Will Fraser, CEO of Referral SaaSquatch, brand affinity is more important than brand awareness. Rich content can help you make this leap, and Fraser shows you how to use this powerful marketing tool to your advantage in his Roojoom guest post.
What are the Key Marketing Metrics for SaaS Companies?
SaaS marketers need to know about more than just unique visitors and bounce rates. For a full rundown of the metrics SaaS companies should be tracking, check out this helpful blog post by John McTigue of Kuno Creative.
The Metrics-Driven SaaS Business
In a post on his Chaotic Flow blog, Joel York writes that, “we are on the verge of a metrics revolution in the way SaaS businesses are managed.” To see what this looks like in practice, take a look at his excellent profile of a metrics-driven SaaS business.
SaaS Metrics 2.0 – A Guide to Measuring and Improving What Matters
Finally, while we’re discussing SaaS metrics, you can’t miss VC David Skok’s comprehensive guide on the subject. Be warned, though – the post itself clocks in at around 8,000 words, so you’ll want to set aside some focused time to dive into its stellar content.
Got another great SaaS marketing link? Share it in the comments section below so that everyone can benefit!
I build and grow SaaS companies.
“When it comes to marketing, Sujan is the best. I’ve never met someone with such creative tactics and deep domain knowledge not just in one channel, but in every flavor of marketing. From content, to scrappy guerrilla tactics, to PR, Sujan always blows my mind with what he comes up with.”
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