In this weeks podcast we look at how to market your business in 2018. It’s a new year and it’s time to consider new technologies, new channels of traffic, and other factors that might be new in 2018.
● 1:40: Voice search: Will Google Assistant, Siri, and Alexa change how you market in 2018?
● 4:15: How the changing Google algorithms and search methods will impact how you leverage SEO and the way you work your site.
● 5:30: Thoughts on differentiating yourself through your brand, particularly through content marketing and education.
● 8:00: How you can have a mini personal brand built around one specific niche.
● 10:40: Some “old school” strategies that still work.
I build and grow SaaS companies.
“When it comes to marketing, Sujan is the best. I’ve never met someone with such creative tactics and deep domain knowledge not just in one channel, but in every flavor of marketing. From content, to scrappy guerrilla tactics, to PR, Sujan always blows my mind with what he comes up with.”
Guys, like you, I’m watching the ‘voice search’ space for ideas in 2018. Thanks for sharing your thoughts on this forward-looking topic.
I’m experimenting with ‘Google Assistant’ on my smartphone and desktop. I’m wondering if educational content can rise to the top of ‘how-to’ related searches. And, will a text search deliver different results than a similar voice search? If so, why (i.e. triggers)?
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Great Article. Thanks for the more detailed information about podcasts in terms of marketing scenario.
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