In this episode I pick Aaron’s brain on LinkedIn and how he leverages it. Aaron has been crushing it and he shares his strategies and tactics that have helped him find and build an audience.

Some of the highlights of the show include:

● 00:54 How LinkedIn has changed and how they are trying to be a popular social media network.
● 02:17 Crafting impactful stories for a status update. Using pure text with no outbound links.
● 04:48 Crafting careful updates with a structure that generates curiosity about what is behind the “see more” button.
● 07:54 Tactics of getting an audience together and being smart about the direct message strategy.
● 10:47 Strategy of creating the story and then editing it down to 1300 characters.

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