In the latest episode we talk about the differences between link-earning and link-building. These are both essential to SEO, but Google greatly prefers link-earning over link-building. Do you know the difference?

● 1:25: How link-earning works and how it compares with standard link development.
● 3:40: Where I publish the content that brings in links, as well as details on why my content works.
● 4:35: Why knowing your customers helps you earn links.
● 7:10: Aaron’s thoughts on the two most important qualities to have when you are trying to earn links, as well as my contrasting thoughts.
● 10:20: How gaps in the industry can help you build your brand and earn links.
● 11:55: Thoughts on creating a resource or anchor piece that does the work for you.