In the latest episode we talk about the differences between link-earning and link-building. These are both essential to SEO, but Google greatly prefers link-earning over link-building. Do you know the difference?
● 1:25: How link-earning works and how it compares with standard link development.
● 3:40: Where I publish the content that brings in links, as well as details on why my content works.
● 4:35: Why knowing your customers helps you earn links.
● 7:10: Aaron’s thoughts on the two most important qualities to have when you are trying to earn links, as well as my contrasting thoughts.
● 10:20: How gaps in the industry can help you build your brand and earn links.
● 11:55: Thoughts on creating a resource or anchor piece that does the work for you.
I build and grow SaaS companies.
“When it comes to marketing, Sujan is the best. I’ve never met someone with such creative tactics and deep domain knowledge not just in one channel, but in every flavor of marketing. From content, to scrappy guerrilla tactics, to PR, Sujan always blows my mind with what he comes up with.”
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