Most of the companies I work with are relatively small players competing directly with large enterprise companies. There are a lot of obvious challenges here, especially in the world of SEO.
But small companies have a handful of advantages that – if leveraged correctly – can level the playing field and even tip the scales their way.
On this episode of the Growth Mapping Podcast, Aaron and I discuss how we help small business compete with enterprise businesses in SEO.
- 1:50: Some of the advantages of being the underdog when it comes the ability to make changes.
- 7:25: The correct ways to use backlinks and other strategies to boost your authority.
- 9:10: Using local optimization as a small-business owner: what to focus on and why this can help you beat the big guys.
- 11:10: Why you don’t have to create a lot of content if you focus on thought-leadership, promotion, and building ancillary content.
I build and grow SaaS companies.
“When it comes to marketing, Sujan is the best. I’ve never met someone with such creative tactics and deep domain knowledge not just in one channel, but in every flavor of marketing. From content, to scrappy guerrilla tactics, to PR, Sujan always blows my mind with what he comes up with.”
Could you please share the link to the post you mention during the talk? Also, are transcripts available?
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