Introducing the Growth Mapping Podcast

I’m excited to announce the launch of the Growth Mapping Podcast, hosted by me and Aaron Agius, my good friend and the owner of a competing marketing agency 🙂

We’ve designed this podcast to be a no-BS guide to customer acquisition and growing your business. Each episode is 15 – 25 minutes long, and will cover one topic that will move the needle in your marketing efforts.

Episode 1: How to Get Backlinks from Some of the Biggest Websites in the World

Earning links from publications like Forbes, Entrepreneur, and the Huffington Post can boost more than just your website’s domain authority; it provides credible social proof for your product or company (“As Seen in Forbes…”), drives targeted referral traffic, and opens doors for relationships with other high-profile publications.

In our first episode, we discuss how to write content that even has a chance to earn these links, what kind of writers are good targets to start building relationships with, and best practices for actually connecting with them.

Episode 2: The Real Secrets to Getting Your First 100 SaaS Customers

Your first 100 customers are often the hardest to get. In our second podcast, Aaron and I dive into how to build buzz before your launch, strategies to bake marketing into your product, and the reality and potential payoff of co-marketing and building relationships with influencers.

Episode 3: How to Create 10x Traffic that Drives Massive Leads and Sales

10x content has been a staple of my content strategy for almost a year now. In this episode, Aaron and I discuss what 10x content is (and what it isn’t), the step-by-step process we use to create it, and how to promote it to earn links and rank for the high-volume search terms that make the investment worth it.

And if you like what you hear…

Head over to iTunes and leave us a review.