Having a good marketer is essential to the success of your business. But how can you find a great one? Today we’re going to be talking about some of the questions you should ask during the hiring process.

●1:20: How you can tell the difference between people who know what they’re doing and people who just have a good online portfolio.
● 3:30: Why you should not necessarily be impressed with brand names on a resume.
● 5:20: Why some people who have had brilliant strategies at a large corporation might not work out well with a startup.
● 8:15: Tips on gauging how well the potential marketer will do in the real world.
● 9:50: Why team culture is an important factor.

Have you gotten to the horrible point when things with your company are plateauing? This can happen at many different stages during the course of your business and today we’re going to talk about what to do when your business stops growing.

● 1:05: How to use data to determine what has stopped working. Take a look at each channel in your analytics and find out what’s happening.
● 3:20: Why it’s a mistake to start dumping money into channels without knowing the math behind it.
● 4:20: Why talking to your customers is key.
● 6:50: Thoughts on reducing the churn rate, increasing the conversion rate, and helping people to want to keep using your service.
● 9:40: Thoughts on making a sales funnel through paid traffic sources.

Historically, we’ve been conditioned to think of our competitors as enemies; that they exist purely to try and steal our share of the market, and that the only way to respond is to try to steal theirs.

“I went to so many meetings where we had to define other companies as the enemy. ‘We’re doing 92 percent of the market in terms of PR impressions!’ ‘They don’t even have a social plan!’ ‘We’re gonna crush them!’” Ted Bauer, writing about his experience working for a travel consortium company

Many big corporations are testament to this attitude.

Walmart and Target frequently step on each other’s toes trying to corner the same niche markets.

Domino’s, Pizza Hut, and Papa John’s have attacked each other’s brands numerous times. In fact, in 1997 Pizza Hut and Papa John’s took so many shots at each other that the feud eventually had to be settled by the U.S. Supreme Court.

Continue reading Why You Should Be Friends with Your Competition

Brainstorming has been in use since the 50s, when Alex Osborn  – an advertising executive who increasingly became fascinated by creative thinking – decided that the best way to generate ideas and find solutions to problems was to collaborate with your team. The general idea entailed a group of people sitting in a room together, sharing their ideas, and using one another as “springboards” for better ideas. His original four “rules” included:

  1. No criticism
  2. The more ideas, the better
  3. Build upon and improve existing ideas
  4. The more unusual the ideas, the better

Sound familiar?

Continue reading 11 Brainstorming Exercises to Generate 100 New Blog Post Ideas

In this episode we are going to talk about how to get thousands of people on your email list when you’re literally starting with nothing. Your email list is one of your most valuable assets in my opinion. Listen to this podcast to find out how you can start growing your email list today.

● 1:15: Why you should start big and what that means.
● 3:30: How to use your LinkedIn contacts to your advantage.
● 6:00: How to use email signatures and website banners to get people to sign up for your email list.
● 7:15: Tools to use to build your email list.
● 8:30: How you can use giveaways to encourage people to sign up for your list.
● 9:25: Tips on working with other people and co-marketing.

After a five-week break, we are back! Today we’re going to cover how to do a content audit and the importance of doing one in the first place. Whether you have a small site or a bigger business, you won’t want to miss today’s episode.

● 1:25: Some of the things that I did with my websites during a hiatus in terms of auditing my content.
● 3:30: What I did when I found out that approximately six pages of content were getting a lot of attention.
● 9:00: Some ways to keep your data organized.
● 10:00 Why content strategy makes a difference and some encouragement if you are not getting the results you want.
● 11:20: Some simple tools to try to begin your content audit.

Peek inside the heads of great marketers like Seth Godin and Steve Jobs, and you’ll be surprised by the number of skills they have that might not appear to have anything to do with marketing. You’ll notice things like interviewing skills, providing feedback, and even kissing butt. But you’ll also see things you’d expect like storytelling, results-oriented drive, and a focus on the sales funnel.

After nearly 15 years working in the SEO industry in various capacities, I’ve found this to be true. Whether as the founder of Single Grain or in my full-time positions with companies like WebProfits, I’ve seen first-hand that when I focus on meeting my customers’ needs, I ultimately wind up more successful than when I put my own personal gain first.

Continue reading 50 Skills Every Marketer Should Have

I’m a big fan of slide decks. When done well, they’re an incredible channel for absorbing information without actually realizing how much ground you’ve covered or the volume of new knowledge you’ve taken in.

What’s more, you don’t have to be an award-winning designer to create your own. With the right tools and a little creativity, almost anyone can kick out a slide deck that looks good and is both informative and engaging. Just remember the golden rules – keep it authentic, rely on visuals more than text, tailor to your audience, tell a story, solve a problem, and limit each slide to only one idea – and try any one of these spectacular creation tools:

Create, upload to SlideShare, and release your baby to the world.

Continue reading 35 All-Time Best Digital Marketing Slide Decks

Only 50% of startups (give or take) make it to 5 years. By 10 years, 70% have failed. There are many contributing factors to these failures, from a poor product or bad timing to a lack of customer care or simply poor business acumen.

Often, however, bad marketing (or non-existent marketing) is at least partly to blame. If this rings true for you, implementing a strategy designed specifically to drive rapid growth might be the solution.

Continue reading How 7 Companies Found and Exploited Unique Growth Levers