The 17 Best B2B Marketing Blogs & Communities in 2019

In my last article on B2B marketing, I took a deep dive into the different trends marketers need to be aware of as we get closer to 2020.

The article covers a lot of territory, so if you’re feeling overwhelmed, you’re in luck. Today, I’ve pulled together 17 of my favorite B2B marketing blogs and communities that serve up great information on the tactics and trends we all need to be aware of.

Check them out, pick your favorites and make ongoing education a priority this year and into 2020.

1. Drift

The Drift blog comes from the team behind Drift Chat – one of the web’s top chatbots. But the company’s blog isn’t just about live chat and conversational marketing. Instead, it covers a huge range of topics B2B marketers need to be successful these days, from long-form content to sales enablement strategies.

2. Backlinko

I think it’s actually illegal to write a round-up of marketing blogs and not mention Brian Dean’s Backlinko site. So here it is – the site that brought us the Skyscraper Technique, and that continues to produce critical, data-driven evaluations of marketing best practices and commonly-held beliefs. If it isn’t already on your regular reading list, add it now.

3. Convince and Convert

Another time-tested resource that belongs on your reading list is the Convince and Convert blog, produced by the digital marketing agency of the same name. Founded in 2008 by Jay Baer, the company’s blog features thoughtful articles on content marketing, customer experience, customer service, digital marketing, social media marketing and word-of-mouth marketing from Jay and other contributors.

4. The B2B Lead Blog

You’re probably already familiar with Backlinko and Convince and Convert. You may even know the Drift blog. But chances are you aren’t reading Brian Carroll’s B2B Lead Blog – and if so, that’s a huge mistake. Check it out for great insight on lead generation, management and nurturing, as well as the practical applications of ABM.

5. {Grow}

According to founder Mark Schaefer, the {grow} blog “sits at the intersection of marketing, technology and humanity” (aka, exactly where today’s marketers need to live as well). Take a look not just for B2B marketing tactics, but for a well-rounded look at what it means to grow a business or brand in today’s digital environments.

6. Content Marketing Institute

The Content Marketing Institute’s blog doesn’t focus on B2B specifically; you’ll find a mix of advice geared towards both B2B and B2C professionals inside. But because the blog goes to such great lengths to curate great contributors and ensure their submissions are valuable for today’s marketers, it’s likely to become a highlight on your reading list.

Top content from Content Marketing Institute:

7. Hubspot

Hubspot wrote the book on inbound marketing (literally). So while their content is top-notch, I’m also a fan of following their blogs to see how they integrate content pieces into larger campaigns. Read with a strategic eye, and you may wind up with some unexpected insights that’ll change the way you approach future campaigns.

Top content from Hubspot’s marketing blog:

8. Heinz on Marketing

Another agency blog, Heinz on Marketing offers daily reflections for B2B marketers on everything from team management to “How I Work” profiles. Subscribe for the team’s helpful round-ups of great B2B resources.

9. The Point

Though it only publishes a few times a month, The Point blog – produced by Spear Marketing Group – deserves a mention on this list, thanks to its heavy focus on demand generation, lead nurturing and marketing automation for B2B marketers.

10. OpenView Partners

Anyone who’s remotely involved in the world of venture capital and startup financing knows the name OpenView Partners. But what you may not know is that their blog is a highly-valuable resource, covering everything from sales and marketing to HR topics and what the team calls “product led growth.” Check it out not just for great B2B marketing guidance, but to keep your finger on the pulse of the startup world in general.

11. Heidi Cohen

The tagline for Heidi’s site is “actionable marketing” – and her content absolutely lives up to this standard. Heidi has been around the digital marketing world for a long time, and the advice she has for B2B marketers reflects her experience and long tenure in the field.

12. Marketo

Even if you don’t use Marketo’s marketing automation platform, you’ll want to give their blog a look. The site is packed full of high-level thinking from some of today’s top thought leaders, covering topics from ABM and content marketing to data analysis and event marketing. Their downloadable ebooks are great as well, though you’ll have to go digging around outside of Marketo’s blog to find them.

13. GrowthHackers

GrowthHackers might be the only community on this list, but the sheer volume of great content shared on the site makes it worthy of inclusion. Marketers use the community to ask questions, but they also go there to build their brands by sharing helpful content. And since no one wants to sign their name to low-value resources, you can bet that every visit to GrowthHackers will turn up some new and interesting B2B marketing tips.

14. Product Habits

Product Habits is Hiten Shah’s site, and it’s a goldmine of practical B2B marketing knowledge for SaaS marketers in particular. First, sign up to get his (currently) free ebook. Then, head over to the blog, where you’ll find in-depth profiles on specific companies’ growth strategies, as well as the broader guidance you’ll benefit from if you work in product marketing.

15. Neil Patel

Of course I’m going to include Neil’s site here. Besides being my cousin, Neil is one of the smartest marketers working today. The content published on his personal blog is driven by more than a decade of testing and experimentation, and Neil holds nothing back when it comes to sharing the lessons he’s learned.

16. The Growth Marketing Conference Blog

I’ve had the opportunity to be involved with the Growth Marketing Conference for a few years now, so I know first-hand that they’ve managed to pull together some of the smartest leaders working in digital marketing today for both their conference and their blog content. With contributors like Ginny Mineo, James Wilson and Mark Nardone, there’s plenty of high-value information here – no matter what type of business you’re trying to grow.

Top content from Growth Marketing Conference:

17. Northcutt

Northcutt, a Chicago-based Digital Marketing agency, offers a wide variety of SEO, link-building, and content marketing insights in their Digital Marketing Blog. It’s a true sleeper as far as SEO blogs go – Not as widely known as resources from some bigger platforms, but packed with valuable content. Northcutt’s blog gives marketers and SEO specialists all the information they need: Marketing strategies, tips, news in the world of SEO, and digital tactic roundups, all from a talented team of marketing minds.

I build and grow SaaS companies.

“When it comes to marketing, Sujan is the best. I’ve never met someone with such creative tactics and deep domain knowledge not just in one channel, but in every flavor of marketing. From content, to scrappy guerrilla tactics, to PR, Sujan always blows my mind with what he comes up with.”

RYAN FARLEY Co-Founder of Lawn Starter

Comment (1) - Cancel Reply

Mark Schaefer 66 months ago

Thank you so much for including me in this round-up Sujan!