If you’ve read my past post on growth hacking, you know that my first rule of growth hacking is that you don’t talk about growth hacking – you go out there and get the shit done.
The resources below have all found a balance between these two pursuits. They’ve taken action, seen results, and now they’re sharing their insights with the following 19 resources you won’t want to miss:
I can’t even begin to estimate the number of people I’ve met who believe growth hackers and marketers are all the same. Not only could this not be further from the truth, it’s also a vital distinction to understand if you’re serious about building the team that’ll take your startup to the next level.
In this insightful blog post, Ryan Battles tackles the question of why three out of four venture-backed startups fail. His analysis reveals some fascinating insight into the essential growth and traction steps all startups should take from the start to increase their odds of success.
At its core, growth hacking revolves around website testing – and you need tools to do testing. Fortunately, installing them doesn’t have to be difficult. Chloe Mason Gray, writing for the KISSMetrics blog, offers 35 suggestions you can use today without knowing a line of code.
I was surprised to find some common ground between Muhammad Saleem’s controversial “Growth Hacking is Bull” article and VC Mark Suster’s response. But at the end of the day, it’s heartening to see both men use different arguments to come to the same understanding that growth hacking succeeds when it works together with traditional marketing techniques.
Pressed for time? Let Salman Aslam, writing for the Omnicore blog, show you nine different growth hacks that can be quickly and easily implemented on your site in order to boost your results.
I’m a big believer in work hard, play hard – and it looks like the team over at Gainsight feel the same way too. Lincoln Murphy, the company’s Customer Success Evangelist, relates a recent company outing playing dodgeball to the principles of growth hacking in a surprisingly effective way.
I won’t spoil the secret of which skill Anna Kegler is talking about in her RJ Metrics blog post, but suffice to say, I agree with her 100%. I’ve seen from my own personal experiences that honing this skill can make a big difference in your overall effectiveness – both in your private life and in your work as a growth hacker or marketer.
The nature of growth hacking work seems to conjure up visions of a single madman, sitting late at night at his computer, trying to hack his way to a company’s success. True growth hackers, however, know that it takes a team to win at business growth – just ask any of the industry leaders surveyed in Sean Ellis’s KISSMetrics blog post!
Mattan Griffel’s SlideShare presentation is a bit lengthy, but if you’ve got a spare hour or two, his collection of 29 growth hacking quick wins that can easily be applied to your company’s growth program is well worth your time.
When it comes down to it, growth hacking is about data – so who better to learn from than a data scientist? Vincent Granville shares one of the most comprehensive looks at the science of growth hacking than I’ve seen in a long time.
Growth hacking doesn’t just have to be a practice. If you have the skills, you can easily turn your abilities into a career, using the strategies and guidance found in these five books.
I bet you never thought you’d have something in common with drug dealers! In fact, this insightful analysis written by Sajeel Qureshi for the Huffington Post reveals that there may be some commonalities between the two.
Growth hackers are notoriously obsessed with speed, but this blog post by Jory Mackay makes the compelling argument that quality shouldn’t be sacrificed in the name of quick growth. Give it a read to discover how and when to grow quickly, and when to take a more measured approach.
If you’re new to the practice of growth hacking, Chuck Cohn’s Forbes piece provides a great primer on what this strategy involves and how it can be applied to any company.
Ever wish you had the chance to ask a successful growth hacker your most pressing questions? Lincoln Murphy of Gainsight (mentioned earlier) opened himself up for an “Ask Me Anything” Q&A session, and the results – captured in this Medium blog post – cover everything from customer success to conversion rate optimization and more.
Recently, I had the chance to put together a blog post for Forbes on the lessons you can learn from two of the industry’s best examples of successful growth hacking. Take a look and see how this information can be applied to your business.
Want to hear even more about successful companies that have used the growth hacking methodology? You’ll find six more examples in this Growth Devil article.
David Anderson of Mailjet knows how important connecting directly with customers can be when it comes to growth hacking. He recently ran a six month test using a live chat tool on his website and the information he gathered – as well as the growth hacking lessons he was able to draw – is well worth a read.
If you’re looking for growth hacking resources, look no further than David Arnoux’s list of 230 great articles on the subject. Broken down by category, you’ll find helpful resources on everything from customer retention and acquisition, to case studies and more.
Got another great resource to share here? Leave me a note in the comments section below!