12 Tools to Help You Take Your Email Marketing to The Next Level

It’s 2022 and it’s clear that email marketing still works.

Unfortunately to many businesses, email marketing still looks like this:

1. Collect emails, usually from a blog.
2. Send newsletters with new blog posts.
3. Hope that newsletter subscribers become customers. 

But this is just the tip of the email marketing iceberg.

To get bigger returns from your email marketing, you need to take things to the next level and maintain a certain email etiquette. So we’ve put together a list of twelve tools to help you get more from your email marketing campaigns.

1. Autosend – Wouldn’t it be great if you could read your customers’ minds to find out what they want? Unfortunately you can’t, but Autosend comes pretty close. Autosend helps you send automated emails and SMS messages to your customers based on what they do (or don’t do) on your website. For instance, anytime a customer doesn’t complete a purchase or looks at your FAQ page longer than the average customer, Autosend tracks this and sends a personalized email or text message to help before they ask.

2. Mailcharts – If you want to beat your competitors in the battle for the inbox, Mailcharts is your secret weapon. Mailcharts tracks thousands of businesses’ email campaigns and mines the data. With just a few clicks, Mailcharts gives you insight into what how are your competitors are using email and what you can do to be better. Mailcharts can help you figure out how many emails to send, the best time to send them, and more. Mailcharts is a treasure trove of email content ideas and data-driven insights.

3. Aritic Pinpoint – Aritic PinPoint is a full-stack marketing automation software platform for marketing operations teams or SMEs. It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers easily. PinPoint is designed and developed to be mobile-friendly. You can keep a tab on your leads’ activities without having to sign in from your desktop only. PinPoint works seamlessly and with equal ease on any and every device.
4. EasySendy – EasySendy Pro is an email marketing platform for online gig creators like bloggers, podcasters, vloggers, business coaches, YouTubers, makers, writers, course creators, consultants, freelancers, authors, coaches, musicians, photographers, and startups. With EasySendy Pro, you can launch various personalized email campaigns to engage your subscribers and customers with autoresponders and automated drip email campaigns. You can add Web Pop Forms to capture email subscribers from a website, clean email list, build email warmup process, build custom subscriber pages, edit email templates with a drag and drop editor, and do subscriber segmentation filtering. Connect your app / website through API, Google Analytics, WordPress, and Zapier.

5. Scratch-it – Your emails don’t have to be boring. Scratch.it lets you spice up your emails with what they describe as “reveal-based experiences”. With Scratch.it, you can add offers like gift cards in bulk and discount codes that customers scratch to reveal. It’s like SnapChat built for emails. Scratch.it takes full advantage of mobile with touch optimized emails. If you want to send more engaging emails and reward customers, Scratch.it can help.

7. HuliMail – Getting more information about your email subscribers is hard. You either have to add more fields to your signup forms, or spend time researching each email. HuliMail makes this process simple and pain-free by using social media data to show you who is behind each email. With this information, you can identify VIPs on your email list, know your audience, and boost your social media following. You could have an industry influencer on your email list and not even know it!
8. PadiAct – Ask your website visitors for their emails at the right time and your email list will start to grow. Ask at the wrong time, and you’ll end up with a few emails and a lot of annoyed visitors. PadiAct helps you use data to find the right time to ask your website visitors for their email. PadiAct gives you advanced targeting options to trigger opt-ins when your visitors are most likely to sign up. You can target segments like people who have visited more than once. If you’re trying to get smart about your email opt-ins, which you should be, PadiAct can help you do it.
9. EngageBay – For small businesses that have budget constraints and cannot splurge on expensive automation tools, EngageBay is the answer. EngageBay is one integrated software for lead generation, email marketing, marketing automation, landing pages & more. It helps you to convert web visitors into qualified leads, automate your marketing and save hours every day, personalize your messages, have a centralized customer dashboard, and what’s more, it helps you integrate with your favorite tools in no time. All this at a very affordable price too.
10. SailMail  – Many businesses use Facebook contests to drive engagement. SailMail lets you bring this strategy to email. SailMail’s contests & giveaways makes it easy to incentivize people to both sign up and open your emails. Set up offers like discount codes and gift cards to pull in emails and SailMail will choose winners and disburses rewards.
11. Bonus Tool: Retainful – Engage with your customers automatically at every step of their journey and increase your engagement using Retainful. It is an Email Marketing Automation plugin that can help you send automated emails & grow eCommerce sales. Retainful is an ultimate email automation plugin that can help you retain customers & boost WOM sales. You can send Next order coupons via emails & drive repeated sales. Also, you can easily create & run a Referral program using Retainful.
12. Snip.ly – Curating content doesn’t usually help you collect emails. Snip.ly is a link shortener that embeds a call to action on every page you share. It integrates with most popular email marketing tools. With Snip.ly, you can promote other people’s content to your audience while growing your email list at the same time. For businesses that share a lot of content on social media, using Snip.ly can be an easy way to get more emails.

There you have it. Twelve tools to help you take full advantage of email marketing to grow your business. With these tools, you can go beyond collecting emails and sending newsletters and see bigger returns from your email marketing campaigns. One more thing you should know about is how to outsource email marketing for your online business.