On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? They complement each other, right?”

Even if, for some unfathomable reason you don’t actually like peanut butter and jelly sandwiches (if you have a peanut allergy, I’ll let it slide), you’ll probably still understand the analogy: on their own, peanut butter and jelly are both pretty awesome, but put them together and you have… culinary perfection.

The same can be said of content marketing and SEO (except, perhaps, the culinary part). They can each exist in isolation, but the best and most effective online marketing strategies contain both.

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Many of the more technical aspects of SEO (I’m thinking on-page here) are as important today as they ever were (if not, even more so). Best practices in this area haven’t really changed that much, either.

Off-page SEO, however (namely, link-building), has evolved exponentially. Back in the day, you could rely on automated directory listings and article marketing links to see you climb up the rankings.

Today, though, content marketing is a fundamental link-building tactic for most SEOs, and while link-building might not be the only reason marketers would choose to invest in content, it is a pretty big one.

Understanding how intertwined SEO and content are, and how content can impact your search presence, are the first steps in incorporating SEO best practices into your content marketing. Let’s take a look at 15 more… Continue reading 15 Strategies for Incorporating SEO Best Practices into Your Content Marketing

Despite what some people in the industry might try to have us believe, SEO isn’t “dead” – and it’s unlikely to be dead for a very long time. The reality of the situation is that, as long as there are search engines – and as long as the results those search engines show are determined by algorithms – there will be SEO.

That said, SEO has changed a lot, and many tactics that worked as recently as a couple of years ago are now entirely defunct (unless you’re in the market for quick “wins” that will simultaneously put the entire visibility of your website at a very real, and very serious risk).

The last few years have seen SEO become a far more difficult discipline to master, and consequently, it’s become far more interesting. If you ask me, that’s a great thing.

So, with so many previously tried-and-tested tactics now sitting firmly in the realm of “blackhat” SEO, the question lots of people are asking is: what the hell still does work?

To find out, I had a chat with a few of my friends in the industry. This is what they had to say… Continue reading 13 SEO Leaders Share the Tactics That Still Work Today

If you stop by here frequently, you probably noticed that I had a bit of downtime recently. Unfortunately, my site was hacked again, but I’m happy to report that everything is back up and running – no data lost and no personal information compromised.

I wish I could say that this was the first time somebody messed with my site, but what I’ve come to learn is that getting hacked is part of the price of admission for running on WordPress.

Don’t get me wrong – I love WordPress. The fact that it’s open source and widely adopted means tons of great templates, plugins and add-ons, many of which I use to power this blog. But those same pros turn into cons when you take into consideration the fact that hackers have the same amount of access as you do.

Dealing with the potential for WordPress hacks requires two things – being able to recognize the signs that you’ve been hacked, and knowing how to clean up the mess while simultaneously protecting your site for the future. Continue reading Getting Hacked: What to Know and How to Recover

I wrote recently that I see major changes in store for SEO in 2015, as this once-independent technique gets rolled into other online marketing strategies in response to search engine changes and the way brands must fight to stay alive in this increasingly-competitive digital landscape.

So what should you do to prepare for SEO this year?  Take a look at the following tutorials to get up-to-speed! Continue reading 17 Killer SEO Resources

15 Predictions About What SEO Will Mean in 2015

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I have already started making my New Year’s resolutions.  Maybe that’s a bit early – but I like to get a head start on things.  2015 is going to be a great year for our company and one of the key things I am doubling down on this year is SEO.  That used to be a very black and white answer – you say, “I’m doing SEO” and people just knew what you meant. But, now it is blending with all of the other marketing disciplines.  We are being pushed and molded into T-shaped marketers – and I couldn’t be happier about it.  So in 2015 – I wanted to be ready to take the full package of SEO and make it so effective that it knocked the socks off our investors.  In order for me to do that – I reached out to 16 SEO experts that knew way more than I did so I could figure out what their predictions were.  I want to share those predictions with you so you can crush it this year too.

Prediction 1: Don’t Break Up With Google

“SEO is already hard to define: It will get even harder ultimately meaning “Anything that helps online visibility”:

1. Companies are going to invest more and more in promoting content pages (versus landing pages). The conversion types are going to get more varied, the conversion funnels are going to get more complicated.

2. With huge brands investing more in creating content assets, it will be more difficult to stand out. Experimenting with different types of multi-media and interactive content types may be the answer, for now. Building your own community of listeners (who are ready to spread your word) is a necessity.

3. Links are going to still be the big thing in 2015. We see no signs of Google moving away from that signal. We see no signs of Google stopping the link-removal and link-disavow madness (fueled by manual penalties in the first place). As a result, more and more companies will need link-building and especially link-removal help. Hence, unfortunately, 2015 will not be the year of “natural links”…

4. Companies are going to look for “other” way to build online visibility beyond search. Depending on Google is not a reliable business model and we’ve seen lots of examples of that. I don’t mean breaking up with Google. Nor do I mean that you need stop caring about SEO best practices (no way!) I mean: balance and diversify. Google traffic is neither free nor reliable and losing it may be too drastic. Invest in building your email lists, creating your communities, turning customers into brand advocates and bringing up in-house niche celebrities: Anything and anyone you can rely on for promotion, branding awareness and word of mouth.” — Ann Smarty (@seosmarty) – Owner, viralcontentbuzz.com Continue reading 15 Predictions About What SEO Will Mean in 2015

Ready to launch a new career in the field of internet marketing?  Or maybe you’ve already logged a few years in the digital marketing industry and are ready to take your skills to the next level?

No matter what the case may be, I’ve got all the resources you need to succeed in this comprehensive guide.  I’ve condensed my nearly ten years of experience into recommendations I wish I’d had when I was first starting out – all to help you launch your career on the best possible path.  If you’re serious about breaking into the field or improving your internet marketing skills, check out all of the follow resources for new marketers:

Continue reading A Guide for New Internet Marketers

So far, in this series on overlooked SEO skills, we’ve covered the importance of developing your communication skills and learning how to learn.  And while both of these are incredibly important pursuits – for anybody, not just for SEO marketers – there’s one final skill I want to discuss with you…

In fact, I hinted at this last skill in my post on learning, but today, I want to break things down on this topic into even further detail.  Are you ready to hear what the final most overlooked SEO skill is?
Continue reading The #3 Most Overlooked SEO Skill

In last week’s post, I talked to you about the importance of learning to communicate effectively – what I believe to be the most overlooked SEO skill of all.  If you have time to improve only one area of your professional SEO practice, I’d highly recommend investing your effort into that all-important area.

However, if you want to take things a step further, go ahead and focus some of your energy on what I consider to be the second most overlooked SEO skill – learning.
Continue reading The #2 Most Overlooked SEO Skill

For many companies, search engine optimization is one of those things that’s perpetually on the “to do” list – but always gets bumped off in favor of higher priority projects.  And really, this is totally understandable!  After all, as a business owner or professional, you’ve got tons of competing demands on your time – all of which play a vital role in your organization’s success.

However, this mindset turns into trouble if you fail to seek out other opportunities to have this important SEO work completed on your website.  Failing to implement the latest SEO best practices could have a serious impact on your website’s overall performance, resulting in traffic decreases, potential penalties and lost revenue.
Continue reading Hiring an SEO Consultant: You Get What You Pay For

One of the things I love most about the world of digital marketing is how quickly things can change.  Not that it’s necessarily fun to have to drop everything and respond to an algorithm update – but I love that this constantly-shifting environment forces me to stay on my toes and consistently work to improve my SEO skill set.

However, I know that this frequent upheaval can be unnerving for new webmasters, which is why I wanted to take a few minutes to share some of the techniques I’ve developed for staying up-to-date in such a fast paced industry.  I hope you find them helpful when it comes to staying on top of the ever-changing world of SEO!
Continue reading Fast Paced Industry: How to Stay Up-to-Date in the World of SEO