Content Marketing Playbook


The book is written based on successful content marketing strategies and techniques that Sujan Patel and Rob Wormley have personally used to help hundreds of clients move the needle and grow their businesses.

By Sujan Patel
Entrepreneur & Marketer
By Rob Wormley
Content Marketer

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Playbook used by the following companies

What's Inside

Actionable Strategies & Techniques

You’ll get access to an exclusive collection of proven content marketing strategies and techniques that have been and continue to be used to help hundreds of businesses master content marketing and grow their businesses.

Tools & Examples

You’ll get access to our comprehensive list of preferred content marketing tools. You’ll also get to learn how real companies and people have used content marketing as a tool to increase traffic, boost brand awareness, connect with influencers, and spark business growth.


  • “As expected, Sujan and Rob really deliver an A-to-Z guide on writing with purpose and strategy. ‘Write great content’ is hardly groundbreaking advice , which is exactly why reading this book is an important exercise. You must decide who you are writing for, what those people need, and find creative ways to earn and keep their trust. Start here, and pay close attention to Sujan and Rob."
    Jimmy Daly
  • "If plan on growing your online business, you need content marketing. If you plan on using content marketing, you need The Content Marketing Playbook by Sujan and Rob. No other eBooks come close to giving you the most up to date, action-oriented information to help you crush it this year."
    William Harris
    Dollar Hobbyz
  • "I had a look at the table of contents and I’m already a better content marketer. For businesses looking to get into content marketing, Sujan’s Content Marketing Playbook shows you the steps you need to take without the fluff"
    Sid Bharath
    Lemon Stand
  • "If you’ve been paying attention, Sujan and Rob are two of todays leading content marketers. They produce some of the best content out there day in, day out. The Content Marketing Playbook is no different and deserves to be on every Content Marketers digital bookshelf. It’s the definitive content on definitive content"
    Ryan Gum

Author Sujan Patel

Sujan Patel is a marketer and entrepreneur. He is the co-founder of Content and the VP of Marketing at When I Work. In his 12 years in digital marketing he's helped companies like Sales Force, TurboTax, Sony, Mint, and hundreds of others acquire more customers, build brand awareness, and grow their businesses.

Author Rob Wormley

Rob Wormley is a content marketer and writer. Over the past seven years, he has developed digital marketing strategies and content for best-selling authors, Hall of Fame speakers, and brands all across the country. He currently works as a content marketing manager for When I Work.