If you’re one of the thousands of employees who recently joined the world of remote work, welcome to the club.
Author: Sujan Patel
10 Marketing Lessons from Hollywood’s Biggest Box Office Successes
A “box office success” doesn’t earn that accolade by pure luck or merit. The main reason people flock to see a new release in such big numbers is largely due to marketing – a lot of it.
Continue reading 10 Marketing Lessons from Hollywood’s Biggest Box Office Successes
Because I’ve built sales departments at multiple SaaS companies, I often get asked by other founders how they’ll know when it’s time to start a sales team.
Here’s the bottom line, founders shouldn’t be doing sales.
How to Train/Level Up Your Marketing Team
It’s easier than it’s ever been to get started in business, which, if you’re a budding entrepreneur, is great news. On the other hand, more businesses means more competition. And more competition means we need to work harder and get smarter with our marketing.
In short, we need to level up so we can keep up.
Stick with me, and I’ll talk you through how you can do this, and finish with a strategy for pulling everything together into an actionable plan for taking your marketing team to the next level.
Idea validation is the Achilles heel of success when it comes to deploying effective marketing campaigns within an organization. I’d even say it’s the biggest weak link on many teams.
I’ll be straight with you. SEO for SaaS isn’t that different than SEO for other companies — it’s not as if Google changes the rules based on the type of business you run.
Search Intent for Keywords: What Content Marketers Need to Know
Keywords are key.
An obvious statement, but we sometimes forget just how important they are to our SEO efforts and for generating a steady flow of organic traffic to our website or blog.
If you spend any amount of time in the SaaS space, you hear a lot from leading companies about how committed to transparency they are.
And a lot of founders walk the walk. They publish revenue and fundraising numbers. They share detailed accounts of their progress on specific metrics. And they offer behind-the-scenes insights that can be really interesting when you’re first starting out.
But here’s the thing… if you follow their advice, you’re probably going to fail.
Live chat is nothing new. In fact, it’s been around since the 1970s. But it’s really taken off in the last couple years.
You’ve slaved away over your site’s content marketing pieces – don’t let that effort go to waste by failing to give your creations the promotional bump they need to get found. You’re just getting started when you finally hit publish or share. Does an author put their blood, sweat, and tears into a novel, sell it to five people, then move on to the next project? Nope. Promotion is the name of the (word) game.
Promoting your content isn’t nearly as much fun as creating it, but it’s a vital part of content marketing success. In fact, many prominent marketers and digital gurus suggest you spend much more time on promotion than you do on creation.
Continue reading Content Marketing: 50 Ways To Promote Your Content