Since releasing “100 Days of Growth,” the ebook I put together with my good friend and co-author Rob Wormley, we’ve sold 40,000 copies and generated far more exposure and revenue than we ever expected.
This is how we did it.
Author: Sujan Patel
FREE ECOURSE: Want To Create A Content Strategy To Grow Your Business Within Two Weeks? Join My Free Ecourse Now!
Pro tip: Before I start this week’s post I’d like to tell you about an awesome new content curation/social media tool that saves me tons of time called Quuu. I first heard about the company when I interviewed their founder for my weekly Forbes column on starting a company by on solving problems. Check out Quuu.co (it’s free).
You probably know by now that digital content is pretty damn important. More important in fact, than content produced for any other form of media. More than 3 billion of us across the globe are now connected to the web, while the amount of content we consume via the internet vs. any other media forms is increasing all the time:
In fact, in just five short years, the amount of content we consume over the web has increased 105 percent. Continue reading 10 Great Content Examples That Prove the Little Guys Can Compete
Creating leads with content is a time-honored and effective approach to building your sales funnel, but it’s also time-consuming. Today we’re going to talk about ways to build that funnel without relying on SEO and content marketing. If you want to add another strategy to your marketing, you won’t want to miss today’s episode.
● 1:20: Why you should make sure you should understand and get into the heads of your clients and customers.
● 3:30: Getting immediate traffic using paid ads: where to start.
● 4:50: Ideas for an evergreen webinar: what you should include (and what you shouldn’t).
● 6:50: How to reel people in without handing them the solution to their problems.
● 10:00: How I handle my webinars in a way that gets me signups.
Having a good marketer is essential to the success of your business. But how can you find a great one? Today we’re going to be talking about some of the questions you should ask during the hiring process.
●1:20: How you can tell the difference between people who know what they’re doing and people who just have a good online portfolio.
● 3:30: Why you should not necessarily be impressed with brand names on a resume.
● 5:20: Why some people who have had brilliant strategies at a large corporation might not work out well with a startup.
● 8:15: Tips on gauging how well the potential marketer will do in the real world.
● 9:50: Why team culture is an important factor.
Have you gotten to the horrible point when things with your company are plateauing? This can happen at many different stages during the course of your business and today we’re going to talk about what to do when your business stops growing.
● 1:05: How to use data to determine what has stopped working. Take a look at each channel in your analytics and find out what’s happening.
● 3:20: Why it’s a mistake to start dumping money into channels without knowing the math behind it.
● 4:20: Why talking to your customers is key.
● 6:50: Thoughts on reducing the churn rate, increasing the conversion rate, and helping people to want to keep using your service.
● 9:40: Thoughts on making a sales funnel through paid traffic sources.
In this episode we are going to talk about how to get thousands of people on your email list when you’re literally starting with nothing. Your email list is one of your most valuable assets in my opinion. Listen to this podcast to find out how you can start growing your email list today.
● 1:15: Why you should start big and what that means.
● 3:30: How to use your LinkedIn contacts to your advantage.
● 6:00: How to use email signatures and website banners to get people to sign up for your email list.
● 7:15: Tools to use to build your email list.
● 8:30: How you can use giveaways to encourage people to sign up for your list.
● 9:25: Tips on working with other people and co-marketing.
After a five-week break, we are back! Today we’re going to cover how to do a content audit and the importance of doing one in the first place. Whether you have a small site or a bigger business, you won’t want to miss today’s episode.
● 1:25: Some of the things that I did with my websites during a hiatus in terms of auditing my content.
● 3:30: What I did when I found out that approximately six pages of content were getting a lot of attention.
● 9:00: Some ways to keep your data organized.
● 10:00 Why content strategy makes a difference and some encouragement if you are not getting the results you want.
● 11:20: Some simple tools to try to begin your content audit.
Update: I received a few dozen emails asking for more details so I recorded a 30-minute video describing my process and the timeline:
We all understand the value of guest blogging. It gains you new exposure with targeted traffic, positions you as an influencer, and connects you to new publications and sites that are in your industry. Guest blogging is a quick and very smart way to bolster your brand and outreach efforts online, to say nothing of the excellent backlinks it can generate.
Backlinks, authority, reputation, popularity, traffic, leads, and SEO are just a few of the benefits the strategy can deliver. Back when it first launched, Buffer used guest posting to generate 100,000 new customers. In only 9 months.
But how do you go about doing it?
Continue reading How to Secure Guest Posts on Large Publications (WSJ, Forbes & HuffPo)
In the latest episode we talk about the differences between link-earning and link-building. These are both essential to SEO, but Google greatly prefers link-earning over link-building. Do you know the difference?
● 1:25: How link-earning works and how it compares with standard link development.
● 3:40: Where I publish the content that brings in links, as well as details on why my content works.
● 4:35: Why knowing your customers helps you earn links.
● 7:10: Aaron’s thoughts on the two most important qualities to have when you are trying to earn links, as well as my contrasting thoughts.
● 10:20: How gaps in the industry can help you build your brand and earn links.
● 11:55: Thoughts on creating a resource or anchor piece that does the work for you.
Launching a community takes more than a “build it and they will come” mentality. It requires a strategic approach to growth. Using content marketing can help supercharge your community, but it also works in reverse: your own community can help give your content marketing a boost, whether you’re promoting an ebook or new course product. Ideally, your community and content marketing should work in tandem to help grow your business.
Content marketing is worth it if you have a strategy in place that helps grow and nurture your community. Doing it blindly and producing content just for the sake of a few clicks is unlikely to be sustainable, but focusing on its fluidity and connecting its moving parts creates big gains. Here’s how to really use content marketing to launch, engage and scale a community.
Continue reading How to Use Content Marketing to Launch, Engage, and Scale a Community