Winning digital marketing teams don’t happen by accident. Instead, they’re the result of consistent, continual investment on the part of your company and departmental leadership.
Whether you’re starting fresh with a new team or trying to turn around an underperforming group, it’s important to know not just how to gauge the current state of your team, but how the recruitment process works and train new members as well.
The world of digital marketing is continually evolving. Keeping your finger on the pulse is essential if you want your business to continue to grow and stay ahead of its competitors.
The stats speak for themselves.
Over the past 12+ years, I’ve built dozens of digital marketing teams from scratch, both for the individual companies I’m involved with at Ramp Ventures, and through the agencies I’ve run.
While it’s true that the team at an enterprise-level organization looks very different than one at a small SaaS startup, I’ve also found that every digital marketing team must fill four basic structural roles to be successful:
It doesn’t matter if you’re a team of one or a team of 100. Without the right skills in each of these roles, your digital marketing team is never going to get the traction it needs to support your company’s objectives.
Full disclosure: I’m not just writing this post to be helpful.
As happy as I am to share my knowledge with everyone who reads this site, I’ve also put this page together to solve a problem I’ve been having. When I tell people I lead digital marketing teams, I hear the same questions over and over again:
So, I created this page to serve as a go-to resource for anyone who has these and other related questions. If that’s you, I hope you’re able to use my experiences and the information below to find the answers you need.
Done right, SaaS onboarding reduces your churn, improves your conversion rates, and drives up both your LTV and potential upgrade revenue – not just immediately, but in the future as well.
But onboarding isn’t just about getting a sale. It’s about how to get the right people using the right things, as I’ve seen time and time again at Ramp Ventures and other SaaS companies I’ve worked with.
If you’re serious about improving your SaaS company’s performance, you need to get your onboarding right. And if you want to fix your onboarding, you need to start following Aaron Krall, founder of the SaaS Growth Hacks group on Facebook, as well as a founder of SaaS Accelerator, a 12-month coaching course for SaaS companies.
Since I’ve been writing for Forbes, Inc. and Entrepreneur Magazine, I’ve been getting pitches from all types of companies asking me to cover their launch, interview them, or help them in some way. I’ve received a few good ones, but – for the most part – they’re pretty bad.
And when I say bad… I mean horrible.
I don’t have any hard feelings against the people who send me bad pitches. If anything, I feel a little sorry for them. It’s not easy to know what works unless you’ve sat on both sides of the fence, because it’s often only when you receive those pitches that are either truly great or truly terrible that you realize what it is that people are likely to respond to.
To help you write the perfect pitch – with or without being recipient to one – here’s a little about what I’ve learned from being on the receiving end of 3,751 good, great, bad, and really bad PR pitches. Continue reading What I Learned from Receiving 3,751 PR Pitches
Recently, I had the chance to sit down with Dan Martell to chat about some of the biggest challenges faced by SaaS founders. If you don’t know who Dan is (and you really should), he’s a successful entrepreneur with five startups under his belt, as well as a coach to B2B SaaS founders. He’s got one of the most popular YouTube channels for SaaS entrepreneurs with 30K+ subscribers and counting.
He’s definitely worth following, whether you’re a new founder or a SaaS entrepreneur with years under your belt. Here are just a few of the insights he shared in our conversations:
Exiting a startup, especially a funded one, means big bucks, right? Multi-million-dollar buy-out stories are a common theme in tech media, but the reality is that these deals aren’t common – and they definitely don’t happen by accident.
Over the past few years, I’ve been pushing myself to build my brand by speaking at marketing conferences. It hasn’t been easy, but, understandably, the more speaking I do, the better I get at it (though I still wouldn’t say I’m a great speaker).
Interestingly, though, that’s not the only thing that’s come out of committing to speaking. Investing in it has helped me in four other key areas that continue to have a tangible impact on the way I run and grow my businesses.
Over the course of my career, I’ve hired about 65 people who have either reported directly to me or who have worked on the teams I’ve built. In that time, I’ve learned that industry moves fast. Even “slower” industries like healthcare are growing quickly these days – keeping up requires a constant commitment to leveling up.
