There are a lot of “marketing tips and tactics” out there that will actually cause more harm than good. In this podcast we discuss the top 10 most overrated marketing tactics, and what you can do to avoid them.9

  • 2:30: Why social media is not as effective as you would think when it comes to conversions
  • 7:25: Why not to waste money buying ads when you don’t know the platform well
  • 9:50: When guest-posting is ineffective and when it’s more likely to work
  • 12:45: Whether it’s effective to write highly controversial content or “newsjacking.”
  • 14:35: Why memes might not work the way you hope they will