Today’s potential buyers don’t become customers overnight. In this episode we cover everything you need to know to create a lead nurturing campaign that drives revenue and growth.

● 3:00: How to repurpose existing content to begin the lead-nurturing process, as well as the importance of developing and focusing on your goal.
● 4:20: Some ideas on building trust with your potential customers and building your campaign based on that trust.
● 6:40: A discussion on an effective frequency of emails to send out depending on whether your campaign is B2B or B2C.
● 8:50: Tips on when you should send out your first “ask” during your campaign and what to do once you do make a sale.
● 10:20: Tools that Sujan and Aaron use to manage their campaigns.
● 13:15: The process of creating your content: Why outlining is so important.