Leveraged correctly, PR can work wonders for your company. In this episode, Aaron and I show you proven relationship-building tactics that will get your brand the right type of press.
- 2:15: Why email pitches do not work, and what you should be doing instead.
- 4:15: The importance of building relationships with influencers and top movers and shakers, as well as tips on how to do that.
- 7:40: How to find and get in contact with important people in your industry.
- 9:30: How to start a conversation with those influencers via social media.
- 16:30: Some ideas for creating a quality website that will boost your credibility.