Leveraged correctly, PR can work wonders for your company. In this episode, Aaron and I show you proven relationship-building tactics that will get your brand the right type of press.

  • 2:15: Why email pitches do not work, and what you should be doing instead.
  • 4:15: The importance of building relationships with influencers and top movers and shakers, as well as tips on how to do that.
  • 7:40: How to find and get in contact with important people in your industry.
  • 9:30: How to start a conversation with those influencers via social media.
  • 16:30: Some ideas for creating a quality website that will boost your credibility.