Trying to kick start your content marketing campaign? In this episode we look at ways to improve content marketing efficiency and effectiveness. The lessons in this episode apply whether your a one-person operation or a large enterprise company.
- 1:00: Some of the problems that larger companies with several different departments have when it comes to keeping their processes efficient.
- 3:45: Why a brainstorming approach works better than having each department contribute to the blog by writing posts.
- 5:30: Why not to talk about your own product or service all the time: Being self-serving is not providing value to others.
- 8:50: The importance of communication: What to communicate and how to ensure that everyone is on the same page.
- 14:15: Why you should start with an agency or a consultant to develop a strategy or process rather than try to develop something in-house.
Sujan Patel Entrepreneur & Digital Marketing Strategist
I build and grow SaaS companies.
“When it comes to marketing, Sujan is the best. I’ve never met someone with such creative tactics and deep domain knowledge not just in one channel, but in every flavor of marketing. From content, to scrappy guerrilla tactics, to PR, Sujan always blows my mind with what he comes up with.”
RYAN FARLEY Co-Founder of Lawn Starter
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