A lot of people dismiss meta descriptions as an outdated SEO tool – one that the search engines have long since devalued following years of keyword stuffing and other outright scams.  However, these people are missing out an incredible opportunity to present search users with a snippet of persuasive text and increase the odds of generating traffic back to their sites from the SERPs. Continue reading Boosting SERP Click Through Rates (CTR) with Persuasive Meta Descriptions

SEO strategy websites are notorious for doling out overly-general advice without taking the time to either explain why it’s important or offer concrete advice on how to implement these tips across your own web projects.

 

So today, we’re breaking the mold by dissecting the popularly-held belief that you should vary the anchor text used in your SEO back linking efforts in order to create a more natural-looking back link profile.  In this article, we’ll cover the theory behind this oft-cited piece of advice, as well as various experts’ take on the best way to control your back link anchor text for maximum SEO benefit.

Continue reading Controlling Your Back Link Anchor Text for Maximum SEO