It’s time to play “20 Questions!”  Well, not exactly.  I’m not going to make you guess over and over again until you figure out what object I’m thinking of.  Instead, I’m going to lay out twenty crucial questions that you must ask potential SEO agencies before hiring one to work on your website.

There are a lot of scammers and fakers out there, so I hope you find this list useful when it comes to choosing the best agency for your job.
Continue reading 20 Questions You Should Ask Before Hiring an SEO Agency

With the changes in SEO best practices that have occurred following the Google Panda and Penguin updates, I find that the question of how diversified anchor texts should be in order to avoid over-optimization penalties is one of the most heated topics in digital marketing communities.

And while I can’t claim to know with 100% certainty what Google considers to be acceptable in this regard, I’d like to walk you through the process that I use when creating anchor text distributions for link building campaigns.  I hope you find this information useful when it comes to planning your own website’s off-site SEO strategies.
Continue reading SEO Basics: How To Diversify Your Anchor Text

If there’s one thing I’ve learned from running a handful of startups (including some great successes and some huge failures), it’s that maintaining the motivation and drive needed to push forward when you’d much rather be drinking beers with your friends can be tremendously challenging.

So if you find yourself in this position, don’t worry – I’ve got a present for you!  The following inspirational quotes have all helped me to stay on track when I’ve been struggling, and I hope they do the same for you.
Continue reading 10 Inspirational Quotes That Changed My Life

Recently, I bought a new BMW M3, both to commute around San Francisco and to race (guess which one I like better??).  And while my business success allowed me to buy the car of my dreams this time around and made the process of car shopping a lot more enjoyable, I’ve had plenty of different experiences – both good and bad – with car salesman throughout my life.

It’s certainly not a job that I’d ever want to try my hand at, but I believe that there’s a lot you can learn from the men and women in this profession.  The following are just a few of the lessons I’ve picked up from my past experiences shopping for cars: Continue reading 10 Things I Learned from Car Salesmen

Of course I know that you can’t really speed up time.  Life isn’t some cheesy 80s movie montage where inspirational music blasts as you accomplish incredible feats in a few short minutes.

But did you ever notice that there are people out there who do get a hell of a lot more done than you do?  People who have started companies, climbed mountains or completed charitable missions – all while you struggle to find the energy just to make it to the gym a few times a week?

While you might not be able to increase the amount of time you have or make time move slower, you can definitely improve the ways in which you use the time you’ve been given.  Check out these tips for a few ways to live life 3x as fast as normal. Continue reading How to Live Life 3x as Fast as Normal

Yeah, so I know that Apple kind of blew it on the iPhone 5 launch.  It’s not that sales numbers weren’t good (as usual, they were very, very good!).  Instead, Apple screwed up by releasing products that weren’t yet fully-formed (I’m looking at you, Maps!) – something that never would have occurred in Steve Jobs’ Apple.

However, if we look past these small missteps, there are still plenty of important lessons that can be taken from the way Apple has grown to dominate different elements of both the mobile device and personal computer marketplaces.  These lessons can be applied to just about any business – no matter what your budget is or what industry you’re in.  I hope you find them interesting! Continue reading 7 Lessons to Take Away from Apple’s Marketing Strategy

This summer marks both my 10th year out of high school and my 10th year working in the digital marketing world.  I always like to use milestones like these to reflect on where I’m at in my life, and one thing that always comes up for me is just how useless some of the things we’re taught in school actually are.  I mean, is it really more important to learn cursive writing than personal finance?  Or to spend time preparing for standardized tests rather than learning project management skills?

With these deficiencies in mind, the following is a list of fifty lessons that I wish today’s schools would put more emphasis on.  You might not agree with all of them, but I hope they at least get you thinking about how we can improve both the educational system and the lessons we carry from it. Continue reading 50 Lessons I Wish I’d Learned in School

Traditional social media marketing activities – including reaching out to new followers, posting engaging content to your company’s profile and using the service to build relationships with industry experts – all have their place in a good website promotion campaign.

But what happens when you’ve reached the limit of what’s possible using these tactics alone?  What if you’ve seen a leveling-out of the number of new Twitter followers you’re able to reach, or you’ve scheduled as many future tweets as you’re comfortably able to do?

If you’ve explored all of Twitter’s standard offerings, it may be time to take things to the next level with Twitter Advertising! Continue reading How Businesses Can Market & Advertise on Twitter

Given the competing demands of owning a business, managing a team of employees and trying to keep my personal life together, I spend an average of about 4-5 hours a day answering email messages.  I answer emails while I’m in and out of calls, sitting in meetings or working from coffee shops, using everything from my iPhone to my Android phone, my iPad and my computer (though most of my email activities are carried out on mobile devices these days). Continue reading 15 Email Hacks to Increase Productivity