For many companies, search engine optimization is one of those things that’s perpetually on the “to do” list – but always gets bumped off in favor of higher priority projects. And really, this is totally understandable! After all, as a business owner or professional, you’ve got tons of competing demands on your time – all of which play a vital role in your organization’s success.
However, this mindset turns into trouble if you fail to seek out other opportunities to have this important SEO work completed on your website. Failing to implement the latest SEO best practices could have a serious impact on your website’s overall performance, resulting in traffic decreases, potential penalties and lost revenue.
Continue reading Hiring an SEO Consultant: You Get What You Pay For