Yeah, so I know that Apple kind of blew it on the iPhone 5 launch. It’s not that sales numbers weren’t good (as usual, they were very, very good!). Instead, Apple screwed up by releasing products that weren’t yet fully-formed (I’m looking at you, Maps!) – something that never would have occurred in Steve Jobs’ Apple.
However, if we look past these small missteps, there are still plenty of important lessons that can be taken from the way Apple has grown to dominate different elements of both the mobile device and personal computer marketplaces. These lessons can be applied to just about any business – no matter what your budget is or what industry you’re in. I hope you find them interesting! Continue reading 7 Lessons to Take Away from Apple’s Marketing Strategy