Yeah, so I know that Apple kind of blew it on the iPhone 5 launch.  It’s not that sales numbers weren’t good (as usual, they were very, very good!).  Instead, Apple screwed up by releasing products that weren’t yet fully-formed (I’m looking at you, Maps!) – something that never would have occurred in Steve Jobs’ Apple.

However, if we look past these small missteps, there are still plenty of important lessons that can be taken from the way Apple has grown to dominate different elements of both the mobile device and personal computer marketplaces.  These lessons can be applied to just about any business – no matter what your budget is or what industry you’re in.  I hope you find them interesting! Continue reading 7 Lessons to Take Away from Apple’s Marketing Strategy

This summer marks both my 10th year out of high school and my 10th year working in the digital marketing world.  I always like to use milestones like these to reflect on where I’m at in my life, and one thing that always comes up for me is just how useless some of the things we’re taught in school actually are.  I mean, is it really more important to learn cursive writing than personal finance?  Or to spend time preparing for standardized tests rather than learning project management skills?

With these deficiencies in mind, the following is a list of fifty lessons that I wish today’s schools would put more emphasis on.  You might not agree with all of them, but I hope they at least get you thinking about how we can improve both the educational system and the lessons we carry from it. Continue reading 50 Lessons I Wish I’d Learned in School

Traditional social media marketing activities – including reaching out to new followers, posting engaging content to your company’s profile and using the service to build relationships with industry experts – all have their place in a good website promotion campaign.

But what happens when you’ve reached the limit of what’s possible using these tactics alone?  What if you’ve seen a leveling-out of the number of new Twitter followers you’re able to reach, or you’ve scheduled as many future tweets as you’re comfortably able to do?

If you’ve explored all of Twitter’s standard offerings, it may be time to take things to the next level with Twitter Advertising! Continue reading How Businesses Can Market & Advertise on Twitter

Given the competing demands of owning a business, managing a team of employees and trying to keep my personal life together, I spend an average of about 4-5 hours a day answering email messages.  I answer emails while I’m in and out of calls, sitting in meetings or working from coffee shops, using everything from my iPhone to my Android phone, my iPad and my computer (though most of my email activities are carried out on mobile devices these days). Continue reading 15 Email Hacks to Increase Productivity

Let me ask you a question: are you looking to hire a link builder to help rank high in search engines? Links pointing to your website or blog are easily one of the most important elements to helping you improve your rankings. Or perhaps you want to become a link builder, and tap into the high demand for and dollars being spent in this sector of SEO.

Either way, it helps to understand what separates an average link builder from a world-class one. This guide should help you. Continue reading 7 Traits of a World-Class Link Builder

For some reason, when talking about business and entrepreneurship, people tend to separate themselves into “productive do-gooders” versus “procrastinating slackers.”  Those in the latter camp often say, “I could never be motivated enough to run my own business” – this completely contradicts the fact that productivity is a learned skill, just like any other!

Just like you can learn to ride a bike or read a book, you can learn to be more productive.  To get you started, take a look at the following list for a few of my favorite techniques: Continue reading Top 50 Productivity Tips for Entrepreneurs

This is probably no surprise to you, but the mobile search volume is rapidly growing. Google says as much in their book: “Don’t think of mobile search as something out in the future. Mobile search is here right now.”

So what does that mean for you as a business owner? Well, I actually think its good news. It means you can go from small business to big. You can go from good business to great. But you have to get mobile SEO right. When you do you gain and increase traffic, which leads to profits.  For the stat geeks, here are some numbers around mobile search: Continue reading The Mobile Optimization Cheatsheet

Every time an entrepreneurial success story hits the news, I’m always happy for the people involved who have seen their dreams turn into something bigger than themselves.  It’s incredibly rewarding to bring a product or service to the market and see your ideas rewarded with sales and customers – so whether it’s my success or someone else’s, I get a thrill out of seeing entrepreneurs do well and achieve their goals.

However, it’s always frustrating to see media sources hone in on these entrepreneurial successes – and not the tremendous amount of hard work and effort that’s gone into reaching these heights.

Take the founders of Instagram, who recently cashed out with a $1 billion buyout offer from Facebook.   Plenty of mainstream and industry news sources want to paint these young guys as “tech wiz-kids” who struck it big with a lucky idea.  Very few of these same stories pay more than a cursory lip service to the hours upon hours of brainstorming, planning, testing and promoting that must have gone into their eventual success. Continue reading Why You Shouldn’t Be an Entrepreneur

Let me just start off this post by saying that weight loss isn’t easy.  I struggled for years to lose weight and gain muscle before I figured out how to hack my body’s unique physiology and get to the point where I’m now able to drop 5-7 pounds in a matter of days.  So today, although I’m going to share with you some of the techniques that have helped me along the way, I want you to keep in mind that your own results may vary, based on a number of different factors.

Now, with that disclaimer out of the way, let’s get down to business!

If you read my last post on how my success at losing weight has helped me to maximize my business progress, you know that the story of how I gained weight in the first place was a pretty common one.  Although I’d always been active growing up, working cubicle jobs early on in my career trashed my eating habits and made it hard to fit in the necessary time for exercise. Continue reading Weight Loss Hacks