This is the first installment of a series of blog posts on how SEOs should work with different people inside a company. I’ll cover CEOs, executives, board members, developers, project managers, PPC coordinators, PR, social and editorial.
Will kick off this series starting from the top with CEOs.
The CEO and SEO
He might not be the person who signs and cuts you a check, but the CEO is someone you will have to convince it is worth signing that check, especially if we are talking about a start up or small to medium sized business.
Now, a few years back convincing a CEO of the importance of launching an SEO program was a lot harder. You had to get the data, drill down the rabbit holes and show plenty of examples of how competitors were beating them in rankings. Then you had to translate that data into language they understood. In other words, you had to get to the bottom line. Continue reading How SEOs Should Work with CEOs