Selling a SaaS product is HARD. I know – I’ve been there – both as a buyer and a seller.
Consumers are spoiled by having so many choices, and getting noticed among the competition is really tough. Even if you get someone to visit your site and try out your product, the battle has only just begun.
You still have to turn them into a paying customer, and after that, you have to keep them.
If you’re running a SaaS business today, you need to be doing everything you can to nurture your leads – both before and after they convert.