Today we’re going to talk about how to grow your business to one million dollars and beyond. A lot of people get stuck and aren’t sure how to reach that elusive 7-figure goal.

● 1:00: The method of breaking down your goal by month. In short, you need to reach $80K per month to reach one million dollars, so you need to decide how to get to that point.
● 2:30: The importance of breaking down your goal by the number of clients. How much does your typical client spend, and how many customers do you need to convert in order to reach $1M per year?
● 5:30: Evaluating what you need to do to get the traffic you need that will help you convert more visitors into customers, which will help you reach your goal.
● 10:00: Why size matters. How big is your market? How big is your channel? These make a difference.
● 11:30: Why niching down might not be the best strategy.

In this episode, talk about how to get your product, service, or brand in front of the journalists, editors, contributors and publishers who will cover your story, create content about you, and get your name out there. If you have nothing new happening or you’re a brand-new business, how can you get PR? That’s the topic of today’s discussion.

  • 1:45: How to create a pillar piece of content, whether that’s 10x content or something else that’s epic. You want to create value and show people how you’re changing the world.
  • 2:50: Why you don’t have to necessarily talk about your own business or product and what you should do instead.
  • 3:45: Why you should not create a press release but instead create a press kit.
  • 6:15: A plan that will help you know who are the right people to contact.
  • 9:50: How to go from having a list of the right people to getting yourself in front of them without spending a lot of money and without being annoying.
  • 11:50: Tips on leveraging the power of social media and networking platforms.

In today’s podcast we’re talking about SEO for e-commerce, and what you can do to optimize your e-commerce site to rank well and increase relevant traffic to your store.

  • 1:45: The differences between an e-commerce site and a regular website and how to deal with those differences by focusing on the right pages.
  • 4:30: The number one mistake people make when creating their e-commerce sites.
  • 8:20: The top factor on getting a site to rank well and how to bring that factor to your site.
  • 10:00: Thoughts on optimizing for mobile-friendliness to increase clicks.
  • 12:50: Recommended platforms to use for your e-commerce site.

What’s actually working right now in social media? We discuss where we’re finding success and what platforms you should be focusing on.

● 1:05: Quora: How Sujan and Aaron are making it work for them, including what to pay attention to if you want to use the platform to boost your brand
● 4:40: How Sujan used Quora to drive sales to his ebook.
● 6:40: How to ask for engagement on social media and with popups and why this strategy can be more effective than email marketing.
● 10:20: Thoughts on what you can do on LinkedIn, how to add more contacts, and what types of posts tend to do well.
● 13:25: How to use automation to make your social media presence more successful.

Today’s potential buyers don’t become customers overnight. In this episode we cover everything you need to know to create a lead nurturing campaign that drives revenue and growth.

● 3:00: How to repurpose existing content to begin the lead-nurturing process, as well as the importance of developing and focusing on your goal.
● 4:20: Some ideas on building trust with your potential customers and building your campaign based on that trust.
● 6:40: A discussion on an effective frequency of emails to send out depending on whether your campaign is B2B or B2C.
● 8:50: Tips on when you should send out your first “ask” during your campaign and what to do once you do make a sale.
● 10:20: Tools that Sujan and Aaron use to manage their campaigns.
● 13:15: The process of creating your content: Why outlining is so important.

In this episode we look at some SEO tools that we use in both our respective agencies.

  • 1:20: How some of the tools used every day can overlap and serve different purposes.
  • 3:30: Some ideas on combining various tools to get a full picture with lots of different data points.
  • 6:20: Thoughts on tools that aren’t the best for certain applications.
  • 8:00: How tools can help you stay competitive when comparing your site to those of your competitors.
  • 10:00: The first sources and tools Sujan and Aaron would recommend for keyword research.
  • 13:40: Ideas for monitoring algorithm changes in Google.

To be successful with content marketing in a competitive industry, you need to ensure you’re putting out the best content in that industry. In this episode, we discuss how you can break through the competition and become an industry leader.

● 1:20: Why it’s important to identify who is doing well in the industry by doing your own research and not believing what you see just by looking at competitors’ sites.
● 3:30: Why you shouldn’t consider your marketing competitors your actual business competitors: Look at those who are leading the industry itself.
● 7:20: Why skyscraping and 10X content work and why you should consider writing in-depth, updated pieces that are better than what currently exists.
● 9:15: Why voice and design are important: You can say the same thing as what’s out there but with a different attitude and an excellent design.
● 10:15: The 80/20 rule when it comes to creating content and promoting that content.

Networking isn’t always at the top of our priority list. However, networking is an essential part of advancing your career. In this episode we look at how you can start taking action and grow your network today.

  • 1:10: How your network and your net worth go together and are intertwined.
  • 2:15: How you can get your network started by getting out of your comfort zone.
  • 4:15: How you can begin a relationship with bloggers, thought leaders, and influencers in your industry when it’s out of your comfort zone.
  • 6:40: Why having just one or two good people in your network can mean more to your net worth than the many people you don’t interact with or help much.
  • 8:45: One way to fit networking into your busy day or week.

Trying to kick start your content marketing campaign? In this episode we look at ways to improve content marketing efficiency and effectiveness. The lessons in this episode apply whether your a one-person operation or a large enterprise company.

  • 1:00: Some of the problems that larger companies with several different departments have when it comes to keeping their processes efficient.
  • 3:45: Why a brainstorming approach works better than having each department contribute to the blog by writing posts.
  •  5:30: Why not to talk about your own product or service all the time: Being self-serving is not providing value to others.
  •  8:50: The importance of communication: What to communicate and how to ensure that everyone is on the same page.
  • 14:15: Why you should start with an agency or a consultant to develop a strategy or process rather than try to develop something in-house.

As your business grows, it’s important to start thinking about scalable marketing strategies.  If you are at this point now (or will be soon), you won’t want to miss this episode!

  • 1:30: What scalable marketing is and what it is not, as well as why you need to start with non-scalable channels.
  • 6:15: Why you need to prove out what you’re already doing before you start on the scaling process, as well as how to start once you’re ready to begin the scalable strategy.
  • 8:30: Thoughts on why measuring what you’re doing is so essential and how often to check your progress.
  • 10:00: How to have a scalable mindset or a mental checklist of what to do when to keep yourself on track.