It’s no secret that increasing numbers of internet searches are being performed on mobile, not desktop. In fact, last year mobile internet consumption overtook desktop as consumers’ device of choice for accessing the world wide web – a trend that shows no signs of letting up anytime soon.
In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers.
I think it’s safe to say that mobile apps are seriously big business. But what does this mean for marketers?
First of all, it means that if your company doesn’t already have an app, you should probably consider designing one – especially if your competitors are.
It also means that if you do have an app, while downloads and use (in the market generally) will grow, so will your competition. Consequently, if you want to make your mark in the mobile app market, you’re going to have to up your game when it comes to driving traffic to your app and boosting downloads.
Stick with me while we take a look at how you can get started with growth hacking for mobile apps… Continue reading Growth Hacking for Mobile Apps
This is probably no surprise to you, but the mobile search volume is rapidly growing. Google says as much in their book: “Don’t think of mobile search as something out in the future. Mobile search is here right now.”
So what does that mean for you as a business owner? Well, I actually think its good news. It means you can go from small business to big. You can go from good business to great. But you have to get mobile SEO right. When you do you gain and increase traffic, which leads to profits. For the stat geeks, here are some numbers around mobile search: Continue reading The Mobile Optimization Cheatsheet