In 2014, research from the Content Marketing Institute found that webinars were among the 12 most frequently-used digital marketing tactics and – more importantly – among the five most effective.

Since then, they’ve been adopted by increasing numbers of marketers who are reporting better-than-ever results: research released by CMI last year found that 66% of B2B marketers are using webinars and that they now rate them as the second most effective content marketing tactic out there.

Webinars can help educate customers (and potential customers), build relationships, and drive sales. Of course, they’re only effective if people sign up and attend – and if they give your audience what they want and are expecting.

Continue reading How to Drive Webinar Sign-ups (And Convert Them Into Customers)

I always get asked how I manage all the projects and companies I’m involved in. What most people don’t understand is that there is only one marketing strategy for everything I’m doing,  and that this makes things a bit more manageable.

Don’t get me wrong, it’s hard freaking work, but it is possible.

Continue reading An Inside Look At My Marketing Strategy For 2017

Web Profits’ USP is that we focus on all parts of the marketing funnel – from securing leads for our clients, to converting them – and later down the line, turning those customers into brand advocates. We also have an multi channel approach to maximize the opportunities for each client’s situation

Continue reading An Inside Look at Web Profits’ Growth Team Structure

Do you want a career in a high-growth industry in which both skilled professionals and dedicated individuals with a drive to learn are in high demand?

A career in an industry that values diverse skill sets, from creatives to analysts, mathematicians, and techies?

A career in an industry that could land you your choice of in-house or agency roles, but also lends itself to remote working and freelancing?

Then digital marketing could be the path for you. Intrigued?

 

Continue reading How to Start a Career in Digital Marketing

I’ve learned a lot in the last 20 years from “doing,” from first-time successes to lessons learned through trial-and-error. But some of the best things I’ve picked up along the way have come from time spent listening to others, reading articles, and having dinners with some amazing people.

A lot of the growth in our industry has come from the contributions of influencers big and small, and I’ve compiled a list of some of the best articles I’ve found (or that have been shared with me) so far this year.

Continue reading The 35 Best Articles on Growth: Summer 2016 Edition

90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical.

Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you?

And if no one’s buying from you, where’s your revenue coming from?

Continue reading The Ultimate Guide to Marketing Your Startup In Year One

Back in January, I wrote about influencer marketing – specifically, 10 strategies for getting it right.

This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool.

Working with an influencer in your industry can allow you to tap into huge, new, and relevant audiences that are more than willing to engage with your brand. This is because they trust, often implicitly, the judgment of the person recommending you.

But influencers aren’t the only people that can be entrusted to promote your brand.

Brand advocates can be pretty powerful too.

Continue reading Influencer Outreach vs. Brand Advocacy: How to Divide Your Investment