A “box office success” doesn’t earn that accolade by pure luck or merit. The main reason people flock to see a new release in such big numbers is largely due to marketing – a lot of it.
I always get asked how I manage all the projects and companies I’m involved in. What most people don’t understand is that there is only one marketing strategy for everything I’m doing, and that this makes things a bit more manageable.
Don’t get me wrong, it’s hard freaking work, but it is possible.
Sales and Marketing are both working towards the same goal: securing business and helping their company grow.
But how they do this differs significantly.
Web Profits’ USP is that we focus on all parts of the marketing funnel – from securing leads for our clients, to converting them – and later down the line, turning those customers into brand advocates. We also have an multi channel approach to maximize the opportunities for each client’s situation
Few businesses – if any – need millions of customers to do well. Sure, if you want to join the ranks of the world’s richest, you need to think big. Really big. But if you’re happy with a steady income and manageable growth, all you realistically need is a small but dedicated, cult-like following.
Do you want a career in a high-growth industry in which both skilled professionals and dedicated individuals with a drive to learn are in high demand?
A career in an industry that values diverse skill sets, from creatives to analysts, mathematicians, and techies?
A career in an industry that could land you your choice of in-house or agency roles, but also lends itself to remote working and freelancing?
Then digital marketing could be the path for you. Intrigued?
I’ve learned a lot in the last 20 years from “doing,” from first-time successes to lessons learned through trial-and-error. But some of the best things I’ve picked up along the way have come from time spent listening to others, reading articles, and having dinners with some amazing people.
A lot of the growth in our industry has come from the contributions of influencers big and small, and I’ve compiled a list of some of the best articles I’ve found (or that have been shared with me) so far this year.
90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical.
Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you?
And if no one’s buying from you, where’s your revenue coming from?
Back in January, I wrote about influencer marketing – specifically, 10 strategies for getting it right.
This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool.
Working with an influencer in your industry can allow you to tap into huge, new, and relevant audiences that are more than willing to engage with your brand. This is because they trust, often implicitly, the judgment of the person recommending you.
But influencers aren’t the only people that can be entrusted to promote your brand.
Brand advocates can be pretty powerful too.
Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch.
We’re up and running now, so you might think the hard part’s over. Well, I’ll let you in on a little secret: it’s not. Far from it, in fact..
Growing our customer base, building the brand, and getting to the point where we’re actually turning a profit… that’s where we’ll really be tested.
Thankfully, I know a little bit about marketing and growth hacking a startup, so I’m certainly not going into this with my eyes closed.
If you’re new to the game, here are a few of my best tips and ideas to help you (like me) market your startup – however small your budget may be. Continue reading 12 Tactics to Launch & Market Your Startup (with Little to No Money)