There are lots of reasons you might want to find trending content, including:

  • Getting inspiration for your own content production
  • Finding interesting, relevant content to share with your audience (i.e. on social media)
  • Keeping up to speed on what sort of topics are (or are not) currently popular within your industry

Staying on top of trending content gives you an edge. People are more likely to follow you and listen to what you have to say if you’re consistently sharing or producing quality content that your audience cares about. Bonus points for being among the first to share or comment on this content – you may be seen as a trend-setter or thought leader.

Continue reading 12 Ways to Find Trending Content

Growing a company isn’t easy. Hard work and sweat equity aside, it’s difficult to know what you have to do to achieve some measure of growth, because there’s a hundred thousand little things you could do to try and make the needle move.

I hear it almost daily in conversations I have with people on Snapchat or through email and text: “How do I approach growth?” “How should I drive growth?” “Should I buy Facebook ads?” “Should I use Quora to grow traffic?”

I love those questions when I get them, because it gives me the opportunity to help entrepreneurs, startups, and growing businesses do a course correction and shift their focus to where it should be.

Continue reading Why Your Company Isn’t Growing (And The Key to Finding Sustainable Growth)

As a startup marketer, what channels do you exploit in order to increase traffic to your site?

In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar?

If it does, that’s fine – these are all really important channels. Any marketer – startup or otherwise – should be including them in their strategy.

But they’re not the only channels that can be exploited to drive traffic. This is something a lot of marketers seem to forget.

Continue reading Gain an Unfair Advantage With 10 Underutilized Traffic Sources for Startups

For me, building my personal brand is integral to everything I do. My brand is how I get traction for the tools I build and the projects I’m invested in.

My personal brand is how I sell.

As part of my efforts to build this brand, I’m always open to the opportunity to contribute to other sites. One way I do that is through podcasts.

I recently had the chance to join the podcast for Ramp, the blog from the guys behind performance analytics software InsightSquared. Continue reading Using A Personal Brand To Sell

I’m going to start this one by stating the freaking obvious: customers like to try before they buy. Would you make a down payment on a brand new car without going for a test drive? Of course you wouldn’t. So why should your customers be expected to sign up for your product or service without taking it for a test run?

Of course, making a free trial available is only half the battle. The next step is getting your visitors to actually take advantage of it. Stick with me – we’re going to look at 15 growth hacking techniques that’ll help you to boost the number of visitors that opt to take up your free trial: Continue reading 15 Techniques to Increase Free Trial Signups

What does it take to retain your customers month after month? Is it as simple as offering a cutting-edge, market-leading product?

Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). But that’s not enough. Often, the market-leading products aren’t the “best” products – they’re just the products that have more money, greater distribution, and, almost always, better marketing behind them.

Remember Betamax? It’s widely believed that the eventual market leader, VHS, was inferior to Sony’s videotape format. However, a lack of support from hardware companies, limited distribution, high costs, and limitations with the technology itself (primarily, the initial 60-minute recording limit) meant that Sony quickly lost that round – despite producing the superior product.

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These lessons are even more pertinent today – especially for the majority of SaaS companies, where competition tends to be especially fierce.

Stick with me, and we’ll take a look at 25 growth hacking strategies that’ll help you to stop churn in its tracks and keep your customers right where you want them – with you. Continue reading 25 Ways to Stop Churn in Its Tracks