If you had the choice, would you rather work with a company that delivers mediocre services or one that’s been labeled by reputable sources as an indisputable expert?
It’s no question, really.
Everyone wants to work with experts – the trick is getting yourself and your company recognized in such a fashion.
I’ve talked quite a bit on this blog about the importance of effective personal and professional brands. Unfortunately, this is easier said than done. Branding yourself as an authority in your field is difficult, which is why you’ve got to take some time to formulate a strategy.
Brand authority is arguably your single most important business asset. If you can get other people to recognize you as an expert, you’ll attract more customers and be able to charge more for your services.
Building online authority also involves a lot of time and a detailed long-term strategy. Far too many brands make the mistake of replicating their competitors’ online branding strategies. Instead, their focus should be on distinguishing themselves by building their own reputations as brand experts.
Importance of Online Authority
The Internet has become one of the most powerful mediums for brands to grow their customer bases of all time. Never before have we had such unparalleled opportunities to reach out, network with others around the world and get our work seen by relevant stakeholders.
According to research from the National Small Business Association, 73% of small businesses utilized social media in 2013 – up from 47% that leveraged it in 2010. But while this opportunity is great for startups, it’s tough for people who want to be recognized for their expertise. With a growing number of brands competing for attention on social media, it takes more effort than ever to get noticed as an authority source. Continue reading How to Build Authority Online