Athletes from around the world are heading to Rio for the Olympics, and I can’t even begin to imagine the number of people making the trip to watch the events in person. If you haven’t already booked travel for it, then you’re probably going to follow the events through social media, like I am.
I’ll be tuned in to the official Olympics Twitter profile, ESPN, and a host of other social channels to get my fix. But I’ll also check out the social feeds of some of the Olympic contenders.
Not all of them, mind you: the U.S. alone (Team USA!) sends hundreds of athletes to compete for the gold. But I’ll be paying close attention to some of them for their clever use of social media. I’m also excited to see how competitors from other countries use the newest platforms and updated features to keep in touch with their audiences.
A lot of them are building an impressive following.
Continue reading How Today’s Olympic Athletes Use Social Media (And 4 Things Your Business Can Learn from Them)