A huge chunk of what I talk about on this site relates to content marketing. I’ll talk about how to create it, how to optimize it, and how to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries.
This is because, despite sharing a lot of common ground, both B2C and B2B content marketing come with their own, unique challenges. So to cover both sides fairly, I would essentially have to write two versions of the same post, and at the risk of sounding like a child… I don’t want to do that.
Instead, I usually try to generalize a little and include tips and ideas that can be applied across the board.
Today, however, I’m going to distinguish clearly between both types of marketing and look at how to design an effective content strategy – whatever industry or audience you’re trying to tap into. Continue reading Difference Between B2B vs B2C Content Marketing