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90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical.

Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you?

And if no one’s buying from you, where’s your revenue coming from?

Continue reading The Ultimate Guide to Marketing Your Startup In Year One

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Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more.

To make matters worse, virtually every marketer and business owner have found themselves in a rut trying to create enough content, get the desired engagement, and find interesting ways to innovate.

They’re not alone. Research shows that that 70% of B2B marketers are creating more content than they were the year before, and 54% find it difficult to produce engaging content.

There’s a distinct difference between B2B and B2C marketing, and each comes with its own unique challenges. Despite that, you can still benefit from these tips to get out of that rut and start to churn out something new and exciting.

Continue reading 25 Content Marketing Tips Every Marketer Needs To Know

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I spent most of April out of my comfort zone (I love being uncomfortable) doing my first ever speaking tour in beautiful Australia (Melbourne & Sydney) and then a week on vacation without internet connectivity. In total I gave 12 talks (at conferences, local events, workshops & office hours), during that time I connected with 94 people and had 4 big takeaways. 1 of which is life changing for me. I recored a short video of my key takeaways:


Shout out to Experiment Engine for the awesome t-shirt! Continue reading Recap of My First Speaking Tour

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Backlinko is one of the world’s top websites for SEO tips, advice, and training.

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And the man behind it, Brian Dean, is among the very best in the business.

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This is despite being a relative latecomer to the party – he “discovered” the industry in 2010, while trying to promote a nutrition site, and only launched Backlinko in December 2012.

Since then, Brian has taught himself – and the rest of us in the industry – a hell of a lot about SEO, and more specifically, content marketing and link building.

Continue reading 10 Things You Can Learn About Content Marketing from Backlinko

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Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting.

The concept of live streaming isn’t exactly unique. Periscope is up against competition from similar applications like Meerkat and more recently, Facebook Live.

However, what I – and I think a lot of marketers – feel gives Periscope the edge is its integration with Twitter.

Continue reading How 10 Innovative Companies are Using Periscope to Drive Engagement

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Back in January, I wrote about influencer marketing – specifically, 10 strategies for getting it right.

This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool.

Working with an influencer in your industry can allow you to tap into huge, new, and relevant audiences that are more than willing to engage with your brand. This is because they trust, often implicitly, the judgment of the person recommending you.

But influencers aren’t the only people that can be entrusted to promote your brand.

Brand advocates can be pretty powerful too.

Continue reading Influencer Outreach vs. Brand Advocacy: How to Divide Your Investment

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Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch.

We’re up and running now, so you might think the hard part’s over. Well, I’ll let you in on a little secret: it’s not. Far from it, in fact..

Growing our customer base, building the brand, and getting to the point where we’re actually turning a profit… that’s where we’ll really be tested.

Thankfully, I know a little bit about marketing and growth hacking a startup, so I’m certainly not going into this with my eyes closed.

If you’re new to the game, here are a few of my best tips and ideas to help you (like me) market your startup – however small your budget may be. Continue reading 12 Tactics to Launch & Market Your Startup (with Little to No Money)

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One of the biggest objections I hear from companies when it comes to content marketing and their decision to invest in it (or not invest in it) is cost. A lot of companies believe that content marketing costs big bucks.

I can completely understand that when we have brands like Nestle reportedly spending $127,500 a day on Facebook posts alone, and posts like this stating that even the most basic content strategies (bearing in mind this is only the strategy – not the cost of actually producing the content) will cost around $5,000, with more comprehensive strategies running to $50,000 or more. Continue reading 10 Small Businesses Prove It’s Possible to Create Great Content on a Budget

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So you want to grow your business. I get that. You probably wouldn’t be here if expansion wasn’t on your mind. But while strategies to help you increase your customer base and boost revenue are – on the surface – a good thing, growth alone isn’t enough to support and sustain a company if the right conditions aren’t met.

Unfortunately, it’s not uncommon for businesses that excited about growth to accept – or even create – challenges that they’re not equipped to handle. Continue reading Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies